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Scott A. MacMillan

Entrepreneur to Author: 5 STEPS to Writing and Publishing a Nonfiction Book That Builds Authority and Grows Your Business Hardcover – 30 November 2020

by Scott A. MacMillan (Author)

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Small business owners are struggling to stand out in authority-driven fields.

They're losing deals to the competition, getting ignored by the media, and missing out on partnerships that could change the trajectory of their business.

Increasingly, entrepreneurs realize that authorship can help by building authority, generating quality leads, and providing IP that lets them efficiently scale their business. But most aren't confident in their ability to become an author...until now.

In Entrepreneur to Author, you'll learn:

The secret to a book strategy that's in lock-step with your business strategy
How to efficiently plan, write, test, and refine a high-quality manuscript so you can tend to your business, family, and personal priorities
The ins and outs of getting your book published, including publishing models, costs, book formats, and distribution channels
The foundational strategy for building authority and the three monetization strategies you can use to grow your business with your book

Using analytical, business-minded concepts, you'll gain confidence in your ability to become an outstanding first-time author, and in your book's ability to build your authority and grow your business in a way that scales up without burning you out.

If you're an ambitious entrepreneur, business leader, or subject-matter expert whose business success depends on your personal authority and professional credibility, then Entrepreneur to Author is your strategy guide to building authority and growing your business through writing and publishing.

Product details

Publisher : Grammar Factory (30 November 2020)
Language: : English
Hardcover : 402 pages
ISBN-10 : 198973703X
ISBN-13 : 978-1989737033
Dimensions : 14 x 2.69 x 21.59 cm

Customer Reviews:
11 ratings

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"Rarely does a book address a highly specialized process of transferring business expertise into a high-quality sales conversion tool as Entrepreneur to Author so aptly does." (Sonya Danzig, Founder at The 'A' Crew Global, Toronto, Canada)

"...a virtuoso work of all that you need to write your business book...it's like working with the best management consultants on structuring your efforts and goals..." (Debbie Dimoff, Managing Partner at Growing Legends, and Senior Practitioner at The Potential Project, Toronto, Canada)

"Entrepreneur to Author is a great guide for a business-oriented person, entrepreneur, or consultant...I am excited to write my own - the book writing task no longer seems overwhelming." (Michelle N. Moore, Founder at MindEQuity, Toronto, Canada)

"If you want to write a book to enhance your profile - this book will guide you, step by step, and you will get it done." (Kathryn Williams, Business and Financial Mentor at Show Me The Money(R), and Owner and Pricing Consultant at KMint, Melbourne, Australia)

"Entrepreneur to Author will save you hours and give you a book that people will actually read. If you want to publish a book, then read this book." (Tanya Williams, Chief of Everything at Digital Conversations and #1 International Bestselling Author of A Childfree Happily Ever After, Brisbane, Australia)

"Whether you are seeking a clear structure for your book, developing an attention-grabbling title, or turning your book into a business, Entrepreneur to Author will show the way. You could spend thousands on a training program...or you could buy this book." (Tony Pisanelli, Career Transition Coach, Melbourne, Australia)

"This book outlines the pathway for all aspiring authors and gives the tools required to successfully craft their masterpiece." (Nelson Soh, Entrepreneur, Financial Literacy Educator, and Co-Founder at FSQ Consulting, Vancouver, Canada)

"...a valuable resource for any business owner who wants to dominate their industry...and a must-read for every business owner who wants to write a book." (Johann Nogueira, Tech Investor, Empire Builder, Business Mentor, and Founder at Business Authorities, Melbourne, Australia)

About the Author

Scott A. MacMillan is an author, entrepreneur, speaker, and President & Executive Publisher at Grammar Factory Publishing, a Canadian professional service publisher that helps entrepreneurs write and publish books that build authority and grow their business. With more than twenty years' experience in Media and Strategy, with global consulting firm Boston Consulting Group, and as Head of Strategy for Rogers Media, Scott brings a unique perspective to entrepreneurial publishing: strategic insight and business acumen. Scott graduated Bregman Scholar and Valedictorian from the University of Toronto's Rotman School of Management, where he served as the President of the Entertainment & Media Association and earned a major in Management Consulting and a minor in Strategic Management. He continues to be involved in the global start-up community, actively providing strategic advice to founders working at the intersection of media, technology, and entrepreneurship. Scott lives in Toronto with his wife, Alisia, and their son, Matthew.

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Business Authorities

A valuable resource for ANY Business owner

Reviewed in Australia on 5 November 2020

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MacMilian has created a valuable resource for any Business owner who wants to dominate their Industry.

His STEPS methodology is easily implementable and gives you the structure to extract all that amazing knowledge in your head and turn it into a powerful document that can be used for a myriad of purposes to attract the right people to you.

After going through the book, you can utilize the content that you create not just to become a published author, but to share your experience and become the Authority in your Niche.

The real gold in this book is where Scott shows you how to take all that powerful knowledge you have extracted and use it to grow your business and live the life you have earned.

A book that is a must read for every business owner who wants to write a book and especially a must read for those of you who do not understand yet WHY you SHOULD write a book.

Well done.

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Kathryn Williams

Awesome! A guide with 5 practical STEPS to monetize your book & build your personal profile

Reviewed in Australia on 25 October 2020

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This book is the perfect partner to accompany you on your writing journey – the STEPS framework guides you through, strategy, writing, editing, designing, publishing, distributing, promoting and variety of ways to monetize your book.

Every chapter provides great explanation of the step, it is easy to understand, and the calls to action at the end of each chapter, prepares you, so you can move to the next step.

Filled with engaging case studies, explanations about the mysterious world of publishing, and loads of reference and links to bonus material to help guide you through.

If you want to write a book to enhance your profile – this book will guide you, step by step, and you will get it done.

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Anfernee C

A manual for strategically positioning and marketing your business

Reviewed in Australia on 3 November 2020

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I liked that this book helps you to come up with a solid business case for writing and publishing a book for your business. By working through the exercises and accompanying worksheets in the first 3 chapters I got some real clarity on not only what book I need to be putting out there, but also my own business model and what I can do to position my business differently from competitors. Now I know why publishing a book makes sense for my business.

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Tony Pisanelli

Valuable and Comprehensive

Reviewed in Australia on 30 October 2020

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This is a very comprehensive read that covers both the micro and macro elements of book publishing.
Whether you are seeking a clear structure to write your book, developing an attention grabbling title and subtitle or turning your book into a business - this book will show you the way.

You could spend thousands on a training program - or you could buy this book.

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Tanya Williams

Best book to read if you want to write a book

Reviewed in Australia on 18 October 2020

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Highly recommend this book. it is step by step practical advice (which is so important for entrepreneurs). This process will make a massive difference to anyone wanting to publish a book (trust me, I've been there so I know)
This will save you hours of wasted time + give you a book that people will want to actually read. If you want to publish a book then read this book.

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Kerry Rasmussen (nee Andrew)

A practical guide to writing a book

Reviewed in Australia on 31 October 2020

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I liked the pragmatic approach to writing a book. The examples were very helpful and the additional content (worksheets) that I downloaded from the author's website were great.

I would not hesitate to recommend this book to anyone who wishes to share their expertise and knowledge.

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Sonya Danzig

A must read for any entrepreneur looking to establish authority in their field

Reviewed in Canada on 30 October 2020

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Are you an entrepreneur looking to scale your business? Imagine extracting your IP and packaging it into a professionally published book.

Human beings in any culture are conditioned to equate the printed word with authority.

This axiom easily applies to the business world. Being an author is considered a prestigious career highlight. The book propels the author to the top of their field establishing them as a supreme authority on the subject.

In his book, ‘Entrepreneur to Author”, Scott MacMillan flips the switch on the question: “Where would I find the time to write a book?” In fact, he offers a brilliant solution that every busy entrepreneur can relate to:

Consider writing your book as a business project that needs to be completed.

Scott has designed a foolproof method that breaks the process into 5 achievable steps, regardless of how busy you are. Scot will coach you into creating your book, step-by-step revealing tips and insights that will make the impossible - sharing your expertise and wisdom with others - possible.

Books on authorship are abundant, but rarely does a book address a highly specialized process of transferring business expertise into a high quality sales conversion tool that “Entrepreneur to Author” so aptly outlines.

Debbie Dimoff

This it the ultimate guidebook for any entrepreneur ready to write the book that matters!

Reviewed in Canada on 30 October 2020

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Wow! I've researched a slew of writing coaches, aids and publishers this year. Scott's book is a virtuoso work of all that you need to write your business book. Entrepreneur to Author gives you the entire playbook for writing that book that you need to write to push your business, your purpose and yourself. What's unique about this book is that it is a step-by-step guide grounded in a total strategy approach. It's like working with the best management consultants on structuring your efforts and goals, coupled with the practical tips that help you in your day-to-day efforts to getting your writing goals accomplished. I started using the process and advice starting in Chapter #1!

Michelle

Practical, business oriented, easy to action

Reviewed in Canada on 29 October 2020

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This is a great guide for a business-oriented person, entrepreneur or consultant. I particularly appreciated the clarity and logic of the writing. Further, the worksheets and summary "Do This Now" lists at the end of each chapter are really great. The chapters are a digestible size and there are many sub-headings making it easy to read and go back to sections again for review. As a result of reading this book, I am excited to to write my own book. The book writing task no longer seems overwhelming.
To get more specific, Part 3: Editorial Excellence, was particularly interesting and useful as I previously had no strong knowledge about types of editing. Chapter 9: Publishing Models and Funding Sources, was also comprehensive and practical.
Please note that his review is based on a complimentary pre-release copy of the book.

Nelson Soh

A must-read for all aspiring authors!

Reviewed in Canada on 16 November 2020

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Scott has done a great job systemizing the process of going from an entrepreneur to an author. He does so in an easy to understand way with a clear 5-step system. This book outlines the pathway for all aspiring authors and gives the tools required to successfully craft their masterpiece.

Writing a book is a long process and the journey to the finish line is longer when you don't know where you are going or how to get there. I highly recommend this book for anyone who is considering (or in process of) writing a book. Thank you, Scott, for creating an easy process for us all to follow!

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Entrepreneur to Author: 5 STEPS to Writing and Publishing a Nonfiction Book That Builds Authority and Grows Your Business Hardcover – 30 November 2020

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