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Enough by [Naish, John]
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Length: 324 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Product Description

For millions of years, humankind has used a brilliantly successful survival strategy. If we like something, we chase after more of it: more status, more food, more info, more stuff. Then we chase again. Its how we survived famine, disease and disaster to colonise the world. But now, thanks to technology, weve suddenly got more of everything than we can ever use, enjoy or afford. That doesnt stop us from striving though and its making us sick, tired, overweight, angry and in debt. It burns up our personal ecologies and the planets ecology too. We urgently need to develop a sense of enough. Our culture keeps telling us that we dont yet have all we need to be happy, but in fact we need to nurture a new skill the ability to bask in the bounties all around us. ENOUGH explores how our Neolithic brain-wiring spurs us to build a world of overabundance that keeps us hooked on more. John explains how, through adopting the art of enoughness, we can break from this wrecking cycle. With ten chapters on topics such as Enough food, Enough stuff, Enough hurry and Enough information, he explores how we created the problem and gives us practical ways to make our lives better.

Product details

  • Format: Kindle Edition
  • File Size: 642 KB
  • Print Length: 324 pages
  • Publisher: Hodder & Stoughton (12 April 2012)
  • Sold by: Hachette Book Group (AU)
  • Language: English
  • ASIN: B007A1DOAU
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #304,666 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews on (beta) (May include reviews from Early Reviewer Rewards Program) 4.8 out of 5 stars 4 reviews
5.0 out of 5 stars Outstanding book for minimalists 13 October 2016
By John S - Published on
Verified Purchase
Outstanding book for minimalists or anyone seeking a more simple life.
5.0 out of 5 stars Insight into why more is so often less. 12 February 2014
By Steven Unwin - Published on
Format: Kindle Edition
In 'Enough' John Naish presents a coherent and well-argued case for change with a dash of reality that helps avoid the book becoming preachy.

The thrust of the book is that we (in the Western World) have benefitted from an economic and social system that has provided us with almost limitless bounties but if left to continue will ravage the world and we'll lose all that we've gained.

The book first sets out a picture of human characteristics developed by our ancestors for a world of scarcity. These have driven us to develop and deploy the means to alleviate scarcity with such effect that we now live in abundance. We have developed and deployed economic ideas, technologies and social attitudes that have enabled us all to have far more than our grandparents could have dreamed of.

Yet the abundance we are surrounded by does little to quell our innate drivers that still see only what we do not have, whilst the economic processes we have devised revel and rely on this discontent, fuelling an insatiable desire for more in the forlorn hope that with a little more we will finally be happy. As we do so, the planet becomes increasingly ravaged by our actions.

I'm reminded as I write of the Monty Python sketch where the gastronome is invited to take just one more wafer thin mint - before exploding.

The book explores a number of areas in which we have enough, and in answer to the perennial question from the kids in the back seat `are we nearly there yet?' offers the answer `Yes, so let's get out and admire the view!'

There's a chapter each on the subjects of Enough information, enough food, enough stuff, enough work, enough options, enough happiness, enough growth. Each outlines why we are driven to seek more, and why the pursuit is now unachievable and fruitless.

The book has a playful irreverence and the author, though a keen advocate of enough, is not so pious as to hide his not infrequent failings. Equally the book is dotted with interesting asides which help broaden the discussion. For example the French gourmet Père Gourier who became an untouchable serial killer by encouraging his victims to gorge themselves to death; the Toyota research that revealed most Prius cars were being bought as a family's third car, so much for saving the planet; the role of Joshua Wedgewood in the development of marketing strategies.

All in all, an entertaining, fun and thought provoking read.
6 of 6 people found the following review helpful
5.0 out of 5 stars witty and instructive 2 December 2011
By John G. Curington - Published on
"Enough," by British journalist John Naish, is a very readable discussion of our striving towards "more" - more food, more possessions, more work. He gives a good description of why we evolved to seek ever more things, and then gives humorous and relevant examples of how our constant striving can get in our way. His examples are both heart-warming and cringe-inducing. He writes about the maker of Wensleydale cheese, a farmer who had the good sense to keep his business small even when the Wallace and Gromit films could have catapulted his sales into "a great success." He also writes about men who buy cars they don't even drive and then have to pay to have stored in special warehouses. His style is chatty and funny and his numerous examples are spot-on. He goes on to review ways we can back away from desiring ever more and to be thankful for the important gifts we have. I much enjoyed this book.
5 of 6 people found the following review helpful
4.0 out of 5 stars A rare treat (until the last chapter) 1 July 2012
By WilloWill - Published on
This is a very well-written, well-researched book on a relevant topic in today's modern, Western world of plenty. The author's voice is very English (as in British) and he brings plenty of individuality and quirky local stories to the piece, as well as research from scientists, psychologists and the like. Unlike some other books on the topic, he doesn't just go on about his own personal "journey" (what an over-used word/concept) and nor does he merely stick to regurgitating research in the area. While some of the information I had read elsewhere, he brought many unique facts and stories to the table, including some excellent interviews. He also brings a great deal of critical thinking to the table, which is key. Nonetheless, there isn't a dry page in the book. His writing style makes it very fun to read and for most of the book I didn't want to skim over anything it or read it too fast. Ironically, his book is a bit like a fascinating department store. There is so much interesting, varied, coloured stuff in here.

The book is divided into chapters focusing on different aspects of modern Western life that are bloated: information, food, stuff, work, options, happiness, growth. My only criticism is that in the chapter on options, he doesn't mention that the (British) shop staff's failure to be able to recommend one item is probably almost purely cultural. British and British-spawned cultures tend to hold personal autonomy and the freedom to choose as all-important valuse. In Japan, for example, even clothing and cosmetics shops will have big signs saying "Number 1 Recommend" (and Japanese/Japlish versions thereof) to guide consumers. They will often give the top five or more, because Japanese culture does not necessarily see total, unfettered autonomy as liberating, but stressful.

At the end of each chapter was a list of little 'how-to' hints. Personally I didn't need them, not being a shopaholic, hoarder, workaholic, status-seeker, cosmetic-surgery obsessive or overweight over-eater. They might be useful to some, but I thought they were unnecessary, as if the publisher wanted to 'add value' by turning social commentary into self-help.

The last chapter, 'Never Enough' was the least interesting to me. At this point the book turned boring, preachy and new-agey, banging on about compassion and gratitude. You can't order someone to feel compassion and gratitude just by saying it. Perhaps the only way most people at whom this book is targeted (first world dwellers with first world problems) can only feel compassion and gratitude if they have overcome poverty or severe hardship, or spent substantial time in a third world country. For the rest, some author saying "be compassionate! be grateful!" is meaningless. Actually, it's meaningless for everyone because those who already are those things don't need to be told again, and the others are not going to respond to empty words. He should have at least given proper arguments for such things; instead he abruptly switches from appealing to reason (in the rest of the book) to appealing to...what? People's need to be trendy, new-age types who wear gratitude and compassion as fashion statements? The last chapter was a severe letdown.

Other than that, it is an enjoyable and thoughtful book.

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