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The Enlightened Capitalists: Cautionary Tales of Business Pioneers Who Tried to Do Well by Doing Good by [James O'Toole]
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The Enlightened Capitalists: Cautionary Tales of Business Pioneers Who Tried to Do Well by Doing Good Kindle Edition

4.2 out of 5 stars 22 ratings

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Length: 478 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Audible Narration:
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Language: English

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Product description

From the Back Cover

An expert on ethical leadership analyzes the complicated history of businesspeople who attempted to marry the pursuit of profits with virtuous organizational practices--from British industrialist Robert Owen to American retailer James Cash Penney and jeans pioneer Levi Strauss to modern-day entrepreneurs Anita Roddick and Tom Chappell.

In The Enlightened Capitalists, James O'Toole tells the largely forgotten stories of men and women who adopted forward-thinking business practices designed to serve the needs of their employees, customers, communities, and the natural environment. Rejecting philanthropy as ineffective, these innovators wanted to prove that executives didn't have to make trade-offs for profit and virtue.

Combining a wealth of research and vivid storytelling, O'Toole brings to life historical figures like William Lever, the inventor of bar soap, who created the most profitable company in Britain and used his money to greatly improve the lives of his workers and their families. Eventually, he lost control of the company to creditors and successor managers who subsequently terminated the enlightened practices he had initiated--the fate of most idealistic capitalists.

Today, corporate leaders in Britain and America are attempting to respond to increasing pressures to address urgent social and environmental issues. But will they--can they--succeed where others failed? By examining the tangled histories of the Enlightened Capitalists, O'Toole explores a major question being posed today in the UK and US: Are virtuous corporate practices compatible with shareholder capitalism? --This text refers to the hardcover edition.


A meticulous and captivating study of business leaders throughout history...This comprehensive and thoughtful study of the often troubled relationship between business and benevolence will provide readers unexpected food for thought.

-- "Publishers Weekly"

A tapestry of remarkable characters, high drama, and entertaining story arcs for leaders of businesses large and small.

-- "Kirkus Reviews" --This text refers to the audioCD edition.

Product details

  • ASIN : B07BVZ5J62
  • Publisher : Harper Business; Illustrated edition (26 February 2019)
  • Language : English
  • File size : 7030 KB
  • Text-to-Speech : Enabled
  • Screen Reader : Supported
  • Enhanced typesetting : Enabled
  • X-Ray : Enabled
  • Word Wise : Enabled
  • Print length : 478 pages
  • Page numbers source ISBN : 0062880241
  • Customer Reviews:
    4.2 out of 5 stars 22 ratings

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4.2 out of 5 stars
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Golden Rule
1.0 out of 5 stars Beware missing page 345
Reviewed in the United Kingdom on 8 September 2020
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Fiona Harper
1.0 out of 5 stars missing pages and faded print
Reviewed in the United Kingdom on 22 August 2019
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1.0 out of 5 stars Verr very poor as there seems to be no quality check before dispatch at your end.
Reviewed in India on 18 September 2019
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5.0 out of 5 stars original and fascinating history of corporate virtue
Reviewed in the United States on 28 February 2019
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10 people found this helpful
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5.0 out of 5 stars Reviewing half-way through
Reviewed in the United States on 11 April 2020
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