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The End of Technophobia: A practical guide to digitising your business Paperback – 23 February 2021
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Do you feel like you're losing the battle to keep up with technology?
Do you get frustrated by the things that everyone else seems to grasp so easily?
Worry no more. Tech and marketing guru Tracy Sheen has written the book to help you put an end to "Technophobia" - and every small business owner on the planet can breathe a sigh of relief.
The End of Technophobia: A practical guide to digitising your business is a support guide for small business owners who know that technology can help
them run a better business, but need to cut through the jargon and the clutter, allowing them to actually use the digital platforms wisely.
Practical, down to earth and filled with personality, this book is easy to read and is destined to become a resource for small business owners looking to
embrace their inner geek for years to come.
The End of Technophobia will help you:
- Understand how technology can impact, improve or assist your business
- Learn how to identify the right digital solutions for your business
- Recognise what you need to do first
- Avoid common mistakes
Now is the time for every small business owner to put an end to their technophobia.
'I would recommend you read this book and consume any content that Tracy produces and has produced. You're guaranteed to learn something new.'
Steven Jaenke, Digimark Australia
'I thoroughly recommend Tracy and The End of Technophobia - A Practical Guide to Digitising Your Business as key ingredients to the recipe of small
Rowena Ryan, AusIndustry (Australian Department of Industry, Science, Energy & Resources)
From the Publisher
- Publisher : Unusual Comms Pty Ltd (23 February 2021)
- Language : English
- Paperback : 450 pages
- ISBN-10 : 1922391964
- ISBN-13 : 978-1922391964
- Dimensions : 15.6 x 2.31 x 23.39 cm
- Best Sellers Rank: 75,584 in Books (See Top 100 in Books)
- Customer Reviews:
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Top reviews from Australia
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Too many of this type of book just give you the 'What you should do" and none of the how. Tracy not only gives you the What and th4 How but also clearly explains the best uses of each apps and piece of tech covered.
Designed for a 'dip in to find what you need' approach the book nonetheless flows well if read cover to cover.
Not only does this have a spot to the right hand side of my work PC, but I have recommended it to my clients without reservation.
if you are in business, or just want to know how it all works then this book is a must have addition to your library.
My copy has doubled in size after I dived into my stationary cupboard for those little post it tabs and marked hundreds of pages I want to go back to.
Within a few minutes of reading, I had downloaded the Teux Deux app in an attempt to make my life easier by having an organization tool.
If nothing else, read the security section as it is very scary and important- but we have to face the fact that cyber-attacks are all around us and knowledge is a powerful weapon.
Tracy has a relaxed conversational writing style which draws the reader in and makes this remarkable work very accessible.
It is a ten on ten from me.
It is packed full of practical guidance for choosing and using tech in all aspects of business. Tracy provides a comprehensive guide explaining how to identify the technology you need, where you can get it, and how to implement it.
The format doesn’t require you to read it cover-to-cover, instead use it as a reference book you can come back to time and time again – and you will!
A must-have for any small business owner who is battling to keep up with the digital world.
Tracy Sheen's book has provided clarity to the confusion and really helped me understand what will work in my business.
Tracy has a writing style that is very relatable and easy to read, hence making the understanding of technology much easier.
Do yourself a favour and grab a copy of this excellent book, you'll be glad you did.