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Employer Brand Management: Practical Lessons from the World's Leading Employers by [Richard Mosley]

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Employer Brand Management: Practical Lessons from the World's Leading Employers 1st Edition, Kindle Edition

4.6 out of 5 stars 40 ratings

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Review

Employer Brand Management is a great read for any business looking to attract (and more importantly keep) the cream of the employment crop. (Entrepreneur Middle East, January 2015) "Mr Mosley's book is thought-provoking, insightful, enjoyable and quirky...a must-read for business leaders" (Financial Adviser, January 2015) If, like me, you re exploring the subject of brand management with an element of scepticism, you ll finish the book with a greater sense of respect and seriousness for the subject. (B2B Marketing, January 2015) Every chapter is loaded with understanding, know-how and evidence. It has been produced with a level of social scientific rigour that many texts either lack or simply ignore. (Employer Brand News, January 2015) --This text refers to the hardcover edition.

From the Publisher

Richard Mosley is Executive Vice President of Brand Strategy at TMP Worldwide (New York) and Global Head of the employer brand consultancy, People in Business (London). After 15 years in customer and corporate brand marketing, he recognized both the opportunity and adventure of bringing marketing and HR closer together through the newly emerging discipline of employer brand management, and has been a passionate advocate ever since.
Since co-authoring the first book published on the subject, The Employer Brand (Wiley) in 2005, Richard has led over 50 employer brand development projects around the world. This has included work with Bacardi, BP, Coca-Cola, Ferrero, HSBC, JTI, Lafarge, L'Oreal, Met Life, PepsiCo, P&G, Santander, Unilever, Verizon and many other leading global employers.
Richard regularly chairs HR, Talent and Employer Brand conferences in Europe and Asia, and has conducted employer brand masterclasses in over 20 countries. --This text refers to the hardcover edition.

Product details

  • ASIN ‏ : ‎ B00MYZJP50
  • Publisher ‏ : ‎ Wiley; 1st edition (21 August 2014)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 9485 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 296 pages
  • Customer Reviews:
    4.6 out of 5 stars 40 ratings

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4.6 out of 5 stars
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Milliemoo
5.0 out of 5 stars Five Stars
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Milind Thatte
5.0 out of 5 stars Five Stars
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Discerning Shopper
4.0 out of 5 stars Consultant's best practice approach to employer brand management
Reviewed in the United Kingdom on 30 August 2015
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5.0 out of 5 stars Methodical and rich
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