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The Employer Brand: Bringing the Best of Brand Management to People at Work by [Simon Barrow, Richard Mosley]

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The Employer Brand: Bringing the Best of Brand Management to People at Work 1st Edition, Kindle Edition

3.6 out of 5 stars 11 ratings

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Kindle, 19 January 2011
$37.44

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Review

"...This is not just an eloquent brand management and marketing text but one of the wisest management books in the past five years." (Independent on Sunday, 20th November 2005)

"...the authors offer an intellectual framework, a fresh focus and a stimulating guide...this book is an impressive wake-up call..." (People Management, 10th November 2005)

"...packed with insight and alarming statistics, it will also prove a great tool for any HR professional..." (Strategic HR Review, 1st November 2005)

"...useful for HR professionals, managers interested in bringing the concept of 'living the brand' to the company, and graduates seeking guidance on the kind of company to work for." (The Marketer (CIM), Jan 06)

"...provides inspirational insights into the rationale for employer brand management." (Personnel Today, 17th Jan 06)

"...easy to read and very useful as it contains great case studies and useful tips on how to build coherent brand framework from the start." (Personnel Today, April 2006)

"...interesting insights..." (Chartered Institute of Personnel and Development, June 2006)

--This text refers to an alternate kindle_edition edition.

From the Inside Flap

Your most important brand relationship is unlikely to be your choice of breakfast cereal, car or even football team, but the brand you work for: your employer brand.

 How people feel about their employer brand is increasingly critical to business success or failure. Leading companies realise its importance in attracting and engaging the people they need to succeed. They also recognise that creating a positive brand experience for employees requires the same degree of focus, care and coherence that has long characterised effective management of the customer brand experience.

 Written by the creator of the Employer Brand concept and one of its most experienced practitioners, this book provides an inspirational and practical guide to the subject. Whether you are in senior line management, HR, marketing or internal communications, you will discover how managing your employer brand more effectively can improve your performance.

--This text refers to an alternate kindle_edition edition.

Product details

  • ASIN ‏ : ‎ B014SV8C9M
  • Publisher ‏ : ‎ Wiley; 1st edition (19 January 2011)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1332 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 232 pages
  • Customer Reviews:
    3.6 out of 5 stars 11 ratings

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3.6 out of 5 stars
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Still smiling
4.0 out of 5 stars Employer Brand - the real source document
Reviewed in the United Kingdom on 24 January 2006
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10 people found this helpful
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Ellis H. Pines
5.0 out of 5 stars The definitive text on employer branding
Reviewed in the United States on 20 May 2013
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One person found this helpful
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Pam Moore
4.0 out of 5 stars Employer Brand hits the mark
Reviewed in the United States on 3 August 2010
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4 people found this helpful
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H. P. Chiosso
5.0 out of 5 stars Five Stars
Reviewed in the United States on 27 January 2015
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