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Electronic Commerce 2012, Global Edition Paperback – 22 December 2011
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For undergraduate and graduate electronic commerce courses.
Explore the many aspects of electronic commerce through a managerial perspective.
Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks―all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike.
- Print length792 pages
- LanguageEnglish
- PublisherPearson Higher Education
- Publication date22 December 2011
- Dimensions21.5 x 3 x 27.5 cm
- ISBN-10027376134X
- ISBN-13978-0273761341
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Product details
- Publisher : Pearson Higher Education; 7th edition (22 December 2011)
- Language : English
- Paperback : 792 pages
- ISBN-10 : 027376134X
- ISBN-13 : 978-0273761341
- Dimensions : 21.5 x 3 x 27.5 cm
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