- Hardcover: 624 pages
- Publisher: John Wiley & Sons; 5th Edition edition (2 September 2009)
- Language: English
- ISBN-10: 0470373601
- ISBN-13: 978-0470373606
- Product Dimensions: 21.1 x 2.7 x 25.3 cm
- Boxed-product Weight: 1.2 Kg
- Average Customer Review: Be the first to review this item
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Economics of Strategy Hardcover – 2 Sep 2009
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From the Back Cover
Sound strategic management is dependent on a set of business principles that apply to all sectors of the economy. Besanko, Dranove, Shanley, and Schaeffer’s highly acclaimed Economics of Strategy, now in its Fifth Edition, gives you grounding in those fundamental strategic concepts that will serve you throughout your career, in any economic circumstance.
This book focuses on the economic principles that form the building blocks of strategy and details the tools you’ll need to perform comprehensive analysis of a firm’s economic strategy. This Fifth Edition features new and expanded discussion of topics, such as:
- Demand, costs, pricing, and game theory
- Economies of scale, a concept fundamental to competition, entry, positioning and sustainability
- The interface between the theory of the firm, organization design, and business strategy
- Incentives—vital for understanding integration and organization structure
- The boundaries of the firm
- Positioning and sustaining advantage
New examples, drawn from real–world cases from the eighteenth century to present day, use the lens of business history to illustrate how these principles play out in the actual corporate arena.
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Most helpful customer reviews on Amazon.com
The book is dense in content about strategy and economics, but I found it a little bit complicated and dry with no concerete numerical exercises. Usually, strategy and economics readings are much more engaging and mind-provoking.
I had to buy it for my Business Processes course at business school (full time MBA program).