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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Hardcover – 23 January 2009

4.6 out of 5 stars 83 ratings

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Product details

  • Publisher : Wiley; 2 edition (23 January 2009)
  • Language : English
  • Hardcover : 368 pages
  • ISBN-10 : 0470238275
  • ISBN-13 : 978-0470238271
  • Dimensions : 16 x 3.81 x 23.11 cm
  • Customer Reviews:
    4.6 out of 5 stars 83 ratings

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"Eating the Big Fish is a lucid, well organized and well executed analysis of successful Challenger strategies...Highly recommended." (TheBookBag.co.uk, April 23rd 2009) ‘…a must read for anyone in marketing.' (Admap, January 2011).

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4.6 out of 5 stars
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