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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders by [Morgan, Adam]
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Kindle Edition

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Length: 364 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Audible Narration:
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Language: English

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Product description


"Eating the Big Fish is a lucid, well organized and well executed analysis of successful Challenger strategies...Highly recommended." (, April 23rd 2009) '...a must read for anyone in marketing.' (Admap, January 2011).



Product details

  • Format: Kindle Edition
  • File Size: 2747 KB
  • Print Length: 364 pages
  • Publisher: Wiley; 2 edition (3 April 2009)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B0026REB8C
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #74,591 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Tanner Chastain
5.0 out of 5 starswith a remarkable protagonist who is someone I’d like to meet
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4.0 out of 5 starsA Guide for the Rest of Us
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