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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders by [Morgan, Adam]
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Kindle Edition


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Length: 364 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Product description

Review

"Eating the Big Fish is a lucid, well organized and well executed analysis of successful Challenger strategies...Highly recommended." (TheBookBag.co.uk, April 23rd 2009) '...a must read for anyone in marketing.' (Admap, January 2011).

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Product details

  • Format: Kindle Edition
  • File Size: 2747 KB
  • Print Length: 364 pages
  • Publisher: Wiley; 2 edition (3 April 2009)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B0026REB8C
  • Text-to-Speech: Enabled
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  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #74,591 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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