Buying Options

Kindle Price: $41.99
includes tax, if applicable

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

Share <Embed>

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet or computer – no Kindle device required. Learn more

Read instantly on your browser with Kindle Cloud Reader.

Using your mobile phone camera, scan the code below and download the Kindle app.

QR code to download the Kindle App

Enter your mobile phone or email address

Processing your request...

By pressing ‘Send link’, you agree to Amazon's Conditions of Use.

You consent to receive an automated text message from or on behalf of Amazon about the Kindle App at your mobile number above. Consent is not a condition of any purchase. Message and data rates may apply.

Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy by [Valarie A. Zeithaml, Katherine N Lemon, Roland T Rust]

Follow the Author

Something went wrong. Please try your request again later.


Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy Kindle Edition

3.1 out of 5 stars 9 ratings

Amazon Price
New from Used from
Kindle
$41.99
Due to its large file size, this book may take longer to download

60 Kindle Books for $2 each
Browse our selection of Kindle Books discounted to $2 each. Learn more

Product description

Review

Gary W. Loveman COO, Harrah's Entertainment, Inc. Customer equity is the key concept around which we have distinguished Harrah's Entertainment as a customer relationship-driven company in a product-centric industry. The ideas in this book have paid big dividends for us.

David Shoenfeld Senior Vice President, Worldwide Marketing, FedEx Make customer equity the focus of your brand management and investment strategies with an eye toward customer lifetime value, and unlock the potential that your customers truly represent.

David K. Findlay CEO, DuPont Flooring Systems, Inc. Driving Customer Equity puts the focus of strategic thinking back on the customer. It provides an intriguing set of frameworks and evaluation processes on which to build business models in tune with today's competitive realities.

Lance Rosenzweig CEO, PeopleSupport.com Exciting to read -- business owners and managers in all industries can quickly apply these brilliant insights and practical examples to make key decisions to increase the value of their businesses.

Serban Teodoresco VP Operations, DiverseyLever Consulting, Unilever Group An insightful and powerful new model for establishing clear strategic priorities. Faced with fast wealth migration in their industry and customers with more options than ever, companies will need such models if they want to remain competitive.

Don Peppers and Martha Rogers Partners, Peppers and Rogers Group Read this book before your competitors do. It will help you get a handle on customer value and loyalty as must-know metrics in the new economy. --This text refers to an alternate kindle_edition edition.

About the Author

ROLAND RUST is the Madison S. Wigginton Professor of Management and Director of the Center for Service Marketing at the Owen Graduate School of Management of Vanderbilt University. VALARIE ZEITHAML is Professor and Marketing Area Chair at the Kenan -Flagler Business School of the University of North Carolina at Chapel Hill. KATHERINE LEMON is on the marketing faculty of the Harvard Business School. --This text refers to an alternate kindle_edition edition.

Product details

  • ASIN ‏ : ‎ B000FC0NQY
  • Publisher ‏ : ‎ Free Press (21 February 2001)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 40624 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 304 pages
  • Page numbers source ISBN ‏ : ‎ 0684864665
  • Customer Reviews:
    3.1 out of 5 stars 9 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Discover more of the author’s books, see similar authors, read author blogs, and more

Customer reviews

3.1 out of 5 stars
3.1 out of 5
9 global ratings

Review this product

Share your thoughts with other customers

Top reviews from Australia

There are 0 reviews and 0 ratings from Australia

Top reviews from other countries

Tor W. Andreassen
5.0 out of 5 stars Customer Equity: Moves the reader fom consepts to numbers
Reviewed in the United States on 8 January 2002
Verified Purchase
12 people found this helpful
Report abuse
Douglas A. Hott
4.0 out of 5 stars Useful guidebook for emerging businesses
Reviewed in the United States on 30 August 2002
Verified Purchase
9 people found this helpful
Report abuse
Amazon Customer
1.0 out of 5 stars Beware...electronic version is missing figures and charts
Reviewed in the United States on 16 February 2017
Verified Purchase
nelhew
5.0 out of 5 stars book for my MBA
Reviewed in the United States on 29 October 2013
Verified Purchase
Christopher Dubois
3.0 out of 5 stars No diagrams or figures for Kindle!
Reviewed in the United States on 9 September 2011
Verified Purchase
2 people found this helpful
Report abuse