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Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter) by [Krug, Steve]
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Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter) 3rd , Kindle Edition

4.0 out of 5 stars 2 customer reviews

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Length: 216 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.

Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.

If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.

“After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.”
–Jeffrey Zeldman, author of Designing with Web Standards


Product details

  • Format: Kindle Edition
  • File Size: 40818 KB
  • Print Length: 216 pages
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: New Riders; 3 edition (23 December 2013)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #58,671 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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No nonsense, plain and simple advice on how not to make an ass of yourself when it comes to Design.
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Entertaining and readable
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Most Helpful Customer Reviews on (beta) (May include reviews from Early Reviewer Rewards Program) 4.6 out of 5 stars 1,096 reviews
9 of 9 people found the following review helpful
5.0 out of 5 stars Great book for anyone that is maintaining a website for ... 8 March 2016
By William J. Sauber - Published on
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Great book for anyone that is maintaining a website for a small business or organization. Not a technical book about writing code. Gives you a clear direction and guidance about how the vast majority of users surf the net and how to make your site easy for the majority of users. Less words, more photos, clear and obvious navigation. Great examples of both real and pretend sites that are good and bad and why they are good or bad.
8 of 9 people found the following review helpful
5.0 out of 5 stars Bible of web usability common sense 30 November 2015
By Magalini Sabina - Published on
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I am a doctor, a surgeon, so you would say why are you reading “Don’t make me think”. Good question.
Today we all live by the web, through smart phones and PCs, apps and websites, not to mention social networks that I personally have not yet discovered. The web and its usability is part of our common language, a new alphabet, grammar and syntax we have had to learn to live in our world and get along in our profession and free time. But if you met a person who was only able to speak and not read and write you would say he is an analphabet, the same is not true for a user of the web from whom no one expects she/he be able of composing or better designing a website or an app.
Presently, many domain professionals are willing to designing web content necessary for their specific necessities, but not yet able to do it by themselves and look for “primers” or “how to..” books to help them start or go pro in this activity.
“Don’t make met think” is I believe one of the basic books to learn from. Not only it is easy to read and very clear, but it is also funny, entertaining, full of useful information and at the same time systematic and complete.
Steven Krug is evidently a guru of web usability and he has reached the 3rd edition of his book that has filled the minds and hearts of thousands of computer people. It has been and is so popular I believe because it gets to the point of how to think before starting to design. In some ways it is almost a psychology text or better it uses a practical psychological approach to give simple directives to follow in order to keep on the right tract while carrying out design. It sidetracks into information on attention, the use of time, expert remarks on design and interfaces and also on how people actually think. A whole chapter is focused on ethics of web design: a web site should be a “mensche” or as we would say in Italian “un uomo d’onore”, a man of honor, and another on mobile applications with all their space related problems.
So, if you are a information technology specialist or if you are an amateur wanting to learn how to design an app or a website, this book is a good point to start from. Read it, love it and treasure its teachings.
8 of 9 people found the following review helpful
5.0 out of 5 stars You MUST get this if you do Web development, online PR, apps, or other user interface and/or online communication 8 January 2016
By S. McCandlish - Published on
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This is arguably the best introduction to Web usability, and much of its philosophy is applicable to design and communication generally. The original edition revolutionized my (and many others') approach to Web development and online PR. This newer edition improves on the original with no loss or faults. I'd like to see an even newer one that covered mobile apps and such, but that would just be icing on the cake. While this is not as in-depth as Nielsen Norman Group usability reports, those are highly focused on very specific matters, are expensive, and are intended for high-pay Web developers with major clients. If you're just getting started, or don't do this for a living, or are the webmaster for a single organization, this book is probably most of what you need for shapening your Web architecture intuition regarding what will effectively communicate and what will not. Note: This is not a technical HTML coding book, it's a user interface and communications psychology book.
1 of 1 people found the following review helpful
5.0 out of 5 stars Highly Recommended book on designing for usability and the user 16 November 2014
By Dog's Boy on the Sunny Southern OR Coast - Published on
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My review concerns the 2002 2nd edition. There is a much more recent 3rd edition (which is also much more expensive). I believe there is great value in either. And I would heartily recommend this book.

The author is a consultant making his living evaluating others' web sites. He approaches evaluation from the standpoint of the user seeking to fulfill user needs. The quintessential marketing approach.

The book steps us thru the mindset needed to focus, foremost, on the user's experience and the user's goals in accessing a web site. The title of the book refers understanding users' well enough so that a web site is written to be essentially self-evident -- thus avoiding forcing to THINK about what the web site wants or expects. What is expected is just...obvious.

He steps thru many of the means that web sites use to provide such an experience, focusing heavily on effective site design & navigation. He also strongly recommend reducing verbiage by 75% as a rule.

All in all, I found his focus on the user & his attention to a site's navigational structure to be very useful. Thru his experience, he is able to provide both positive & negative examples of these and other points thruout the book.

This is one author that I sense I trust his judgment and enjoy his writing style. As one measure of that, I've already purchased a few of the books he highly recommended in his "Recommended Reading" section. Those, too, appear to be excellent books written from the same place with the user in the center.
1 of 1 people found the following review helpful
4.0 out of 5 stars Helpful 1 March 2013
By GreatBooksforyou - Published on
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I am glad I bought this book even though it is expensive and even though I had to pay international shipping to get it.
I am designing a site using WikiMedia and I got some beneficial information from Steve Krug.
Don't cram too much info on your site.
Don't make the user think too much.
Keep it simple.

Consider your website visitors to be similar to readers of billboards. They only have a few seconds to get the info you want them to get.

When people visit your site they don't read every word or every sentence. They search for what is important to them and then they "click".

Krug's book was helpful because he showed 'real live' sites and showed some of the minor problems with those sites, such as Verizon, Yahoo, Mojo, BizTravel, various bookstore sites,,

Krug's book was VERY EASY AND VERY FUN to read.

Minor problems: One page 64, Klug seems to imply that Arabic is read from left-to-right. It is not. It is read from right-to-left.

Klug also recommended the following related books:
Information Architecture for the World Wide Web: Designing Large-Scale Web Sites, 3rd Edition
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Sources of Power: How People Make Decisions
The Practice of Creativity: A Manual for Dynamic Group Problem-Solving
Web Application Design Handbook: Best Practices for Web-Based Software (Interactive Technologies)
Defensive Design for the Web: How to improve error messages, help, forms, and other crisis points
The Design of Everyday Things
(and a few other books which are not currently for sale at the website.

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