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Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity Hardcover – 16 Mar 2009

4.1 out of 5 stars 15 customer reviews

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About the Author

Rita Gunther McGrath is Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Dhirubhai Ambani Professor of Entrepreneurship and Innovation at the University of Pennsylvania's Wharton School. They are coauthors of MarketBusters and The Entrepreneurial Mindset.

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Amazon.com: 4.1 out of 5 stars 15 reviews
J. Groen
5.0 out of 5 starsHow to develop and execute business cases in an environment of uncertainty
12 June 2009 - Published on Amazon.com
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14 people found this helpful
Clint Aust Centre
4.0 out of 5 starsCovers the same territory
30 April 2009 - Published on Amazon.com
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4 people found this helpful
S. W. Morris
5.0 out of 5 starsDiscovery and Growth = Yayyyy
29 August 2019 - Published on Amazon.com
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4.0 out of 5 starsGreat book
20 October 2015 - Published on Amazon.com
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Kenneth F. Carter
4.0 out of 5 starsDiscovery-Driven Growth: A Breakthrough Process To Reduce Risk and Seize Opportunity
2 June 2009 - Published on Amazon.com
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9 people found this helpful