You don't need to own a Kindle device to enjoy Kindle books. Download one of our FREE Kindle apps to start reading Kindle books on all your devices.

  • Apple
    Apple
  • Android
    Android
  • Windows Phone
    Windows Phone
  • Click here to download from Amazon appstore
    Android

To get the free app, enter your mobile phone number.

kcpAppSendButton

Buying Options

Kindle Price: $30.45
includes tax, if applicable

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

<Embed>

Loading recommendations for you
Recommendations for you

Adding to Cart...

Added to Cart

Not Added

Item is in your Cart

View Cart

Not Added

There was a problem adding this item to Cart. Please try again later.
Sorry, we're having trouble showing recommendations right now. Please try again later.
Continue shopping
Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity by [McGrath, Rita Gunther, Macmillan, Ian C.]
Kindle App Ad

Follow the Author

Something went wrong. Please try your request again later.


Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity Kindle Edition

4.1 out of 5 stars 15 customer reviews

See all 3 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle
$30.45

Length: 256 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

Get 90 days FREE of Amazon Music Unlimited
with the purchase of any eligible product. Shop now

Product description

Product Description

You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?

In Discovery-Driven Growth, authors McGrath and MacMillan show how companies can plan and pursue an aggressive growth agenda with confidence. By carefully framing their strategic growth opportunities, testing each project assumption against a series of checkpoints, and creating a culture that acts on evidence and learning instead of blind stumbling, companies can better control their costs, minimize surprises, and know when to disengage from questionable projects--before it's too late.

Providing tools that will help you select and better assess the potential of any strategic venture, from new product lines to entirely new businesses, the authors outline a comprehensive process that lets you identify, manage, and leverage your company's full portfolio of opportunities. By reducing up-front costs and eliminating unnecessary risks, you'll be able to avoid missteps and explore more options to create the breakthrough growth that your business requires.

About the Author

Rita Gunther McGrath is Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Dhirubhai Ambani Professor of Entrepreneurship and Innovation at the University of Pennsylvania's Wharton School. They are coauthors of MarketBusters and The Entrepreneurial Mindset.

Product details

  • Format: Kindle Edition
  • File Size: 4461 KB
  • Print Length: 256 pages
  • Publisher: Harvard Business Review Press (16 March 2009)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B004OEIOCO
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #314,685 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
click to open popover

No customer reviews

5 star (0%) 0%
4 star (0%) 0%
3 star (0%) 0%
2 star (0%) 0%
1 star (0%) 0%

Review this product

Share your thoughts with other customers

Most helpful customer reviews on Amazon.com

Amazon.com: 4.1 out of 5 stars 15 reviews
J. Groen
5.0 out of 5 starsHow to develop and execute business cases in an environment of uncertainty
12 June 2009 - Published on Amazon.com
Verified Purchase
14 people found this helpful
Clint Aust Centre
4.0 out of 5 starsCovers the same territory
30 April 2009 - Published on Amazon.com
Verified Purchase
4 people found this helpful
S. W. Morris
5.0 out of 5 starsDiscovery and Growth = Yayyyy
29 August 2019 - Published on Amazon.com
Verified Purchase
RM
4.0 out of 5 starsGreat book
20 October 2015 - Published on Amazon.com
Verified Purchase
Kenneth F. Carter
4.0 out of 5 starsDiscovery-Driven Growth: A Breakthrough Process To Reduce Risk and Seize Opportunity
2 June 2009 - Published on Amazon.com
Verified Purchase
9 people found this helpful