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Disciplined Entrepreneurship: 24 Steps to a Successful Startup by [Aulet, Bill]
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Disciplined Entrepreneurship: 24 Steps to a Successful Startup 1st Edition, Kindle Edition


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Length: 288 pages Word Wise: Enabled Language: English

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Product description

Product Description

24 Steps to Success!

Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. 

You will learn:

  • Why the “F” word – focus – is crucial to a startup’s success
  • Common obstacles that entrepreneurs face – and how to overcome them
  • How to use innovation to stand out in the crowd – it’s not just about technology

Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.

Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.

From the Inside Flap

24 Steps to Success!

Interest in entrepreneurship is exploding globally yet many people believe that entrepreneurship cannot be taught—that those who become successful were born with something others lack. But the greatest entrepreneurs—Richard Branson, Steve Jobs, Bill Gates, and all the others—really had just one thing in common: They made great products.

Disciplined Entrepreneurship offers a comprehensive, integrated, and proven step-by-step approach to creating innovative, highly successful products. It focuses on the iterative process that marches you toward that optimal, elegant solution—the foundation for your whole business. Whether you're creating a physical good, a service, or the delivery of information, Disciplined Entrepreneurship breaks down the necessary processes into 24 steps that any industrious person can learn.

Yes, entrepreneurship can be chaotic, but situations that are innately unpredictable require a systematic framework that allows you to reduce your risk by identifying and addressing areas that you can control. The process outlined in this book can help ensure your success—or it can help you fail faster, if failure was already inevitable, and move you on to a better idea. This step-by-step guide to creating a new venture shows you how to:

  • Create valuable specificity by focusing on one market opportunity that you can dominate
  • Quantify the unique value you bring to your target customer—and how to translate that value into profit
  • Design and build your product in the most efficient way possible
  • Overcome common obstacles in getting your product adopted by customers
  • Identify and test key assumptions
  • And much more!

As the world becomes more complex and the problems become more urgent, the need for entrepreneurs will only grow. This framework will allow intrepid entrepreneurs to quickly and efficiently iterate their way toward the best solutions. Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship offers the tools you need to improve your odds of making a product people want—and need—to buy.


Product details

  • Format: Kindle Edition
  • File Size: 17158 KB
  • Print Length: 288 pages
  • Publisher: Wiley; 1 edition (31 July 2013)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B00DQ97TWO
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #162,671 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.7 out of 5 stars 192 reviews
Jim Dougherty
5.0 out of 5 starsA huge gap in Entrepreneurship literature filled
6 August 2013 - Published on Amazon.com
Verified Purchase
82 people found this helpful.
The Rockstar
5.0 out of 5 starsBUY IT: Focused. Practical. Directly useful in creating tangible business value.
4 May 2017 - Published on Amazon.com
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7 people found this helpful.
JPowell352
5.0 out of 5 starsImmediately Useful, Relevant, and Exciting Read (a researcher and entrepreneur's perspective)
12 August 2013 - Published on Amazon.com
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54 people found this helpful.
CJ Cornell
5.0 out of 5 starsA must read for all entrepreneurs!
18 June 2017 - Published on Amazon.com
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2 people found this helpful.