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The Dip: A Little Book That Teaches You When to Quit (and When to Stick) Hardcover – 10 May 2007

4.3 out of 5 stars 1,723 ratings

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Review

A short read that should be on every entrepreneur's book list.--Entrepreneur.com

Absolutely delightful, combining his wise aphorisms and anecdotes with Hugh MacLeod's darkly brilliant business-card cartoons.--Chris Anderson, author of The Long Tail

About the Author

Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business blogs in the world at sethgodin.com.

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Product details

  • Publisher ‏ : ‎ Portfolio (10 May 2007)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 80 pages
  • ISBN-10 ‏ : ‎ 1591841666
  • ISBN-13 ‏ : ‎ 978-1591841661
  • Reading age ‏ : ‎ 18 years and up
  • Dimensions ‏ : ‎ 13.21 x 1.52 x 18.54 cm
  • Customer Reviews:
    4.3 out of 5 stars 1,723 ratings

About the author

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Seth Godin is the author of nineteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.

He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.

His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.

His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.

Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It's Your Turn, sold directly from his website.

In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing &quot;seth&quot; into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

You can find every single possible detail that anyone could ever want to know at sethgodin.com

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4.3 out of 5 stars
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Lendrick
2.0 out of 5 stars A very short book with not much to say
Reviewed in the United Kingdom on 19 January 2021
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Esmerelda
1.0 out of 5 stars Poorly written, jumbled messages, sweeping generalisations
Reviewed in the United Kingdom on 18 August 2021
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Jem_777
4.0 out of 5 stars Short, but well worth reading...
Reviewed in the United Kingdom on 28 December 2016
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Rob Peach
4.0 out of 5 stars QUICK, EASY AND MUST READ
Reviewed in the United Kingdom on 13 April 2019
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Simon Dunant
5.0 out of 5 stars Excellent book!
Reviewed in the United Kingdom on 7 January 2017
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