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The Dip: A Little Book That Teaches You When to Quit (and When to Stick) Hardcover – 10 May 2007
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A New York Times, USA Today, and Wall Street Journal bestseller
In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt--until they commit to beating the right Dip. Every new project (or job, or hobby, or company) starts out fun...then gets really hard, and not much fun at all. You might be in a Dip--a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac--a total dead end. What really sets superstars apart is the ability to tell the two apart. Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you'll earn profits, glory, and long-term security.
Whether you're an intern or a CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. The old saying is wrong--winners do quit, and quitters do win.
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About the Author
- Publisher : Portfolio (10 May 2007)
- Language : English
- Hardcover : 80 pages
- ISBN-10 : 1591841666
- ISBN-13 : 978-1591841661
- Reading age : 18 years and up
- Dimensions : 13.21 x 1.52 x 18.54 cm
- Best Sellers Rank: 111,288 in Books (See Top 100 in Books)
- Customer Reviews:
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In essence it says, sometimes it's important to stick with things when the going gets tough because the rewards will be worth it, and sometimes it is better to quit. There is some quite generalised advice on how to tell the difference. Oh, and apparently we can all be the best in the world (by redefining 'the world' to mean our immediate context).
Essentially this is a blog post masquerading as a book, a short work that should be even shorter.
The books' central idea is that each goal is easy to start with, but then hits a "dip" of difficulty which we need to push through. We must therefore "give up" on goals unless outweighed by the longtime benefits of pushing through the dip; or not start the pursuit of goals to which we know in advance we will not commit when the path becomes difficult.
Recommended and worth the price.
Quitters never Win and Winners never Quit; "Wrong" abruptly says Godin, winners do quit all the time. tactically rather than strategically he infers. My simplification rather than Godin's.
The wisdom in this book is from several (NOT TOO MANY) real-life examples that he gives.
AND - he writes less, less in this particular case is definitively more.
12th April 2019
Many people might at first think this is a short book when receiving it. Don't be fooled, every single page is gold dust. It's as long as it needs to be. Quality over quantity is the order of the day here.... Brilliant book!