Digital is one of those confusing words in IT that is used all the time. Luckily, the author helps by not confining the subject matter to one strict definition. No, the author offers several definitions that all are true and can help you to shape discussions with everyone who is involved in digital efforts. And that will be a lot of people and functions, because digital is about new ways of doing business.
Helpful is also the fact that the book balances the short term with the long term. Not all organizations are born digital, it will take time to make the necessary changes. But it is possible to start today with the first steps. And you should, the book offers plenty of case studies that illustrate how digital changes your market or business.
This book is perfect for managers who need a good overall picture of 'digital' and are searching for pointers. Also, managers who need some colleagues to be convinced about the effects of digital, will find this book the perfect gift to accomplish this. Because going digital is not something that one person can achieve alone. As the author says rightfully: "What is needed is not a separate digital vision but a vision for the organization in the digital age. That may sound like semantics but it is an important distinction." This book helps you to see why this is true and matters.
- Format: Kindle Edition
- File Size: 2601 KB
- Print Length: 191 pages
- Simultaneous Device Usage: Unlimited
- Publisher: Axin (13 September 2016)
- Sold by: Amazon Australia Services, Inc.
- Language: English
- ASIN: B01LZ4UOU2
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Customer Reviews: 2 customer ratings
- Amazon Bestsellers Rank: #1,675,633 Paid in Kindle Store (See Top 100 Paid in Kindle Store)