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The Digital Transformation Playbook: Rethink Your Business for the Digital Age Hardcover – 15 February 2016

4.7 out of 5 stars 168 ratings

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Product description

Review

With practical frameworks and nine step-by-step planning tools, he distils the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.

About the Author

David L. Rogers is faculty director of Columbia Business School's executive education programs in Digital Business Strategy and Digital Marketing and founder of the BRITE (brands, innovation, and technology) conference. He advises global companies such as Google, GE, Toyota, Visa, China Eastern Airlines, Kohler, and Macmillan on digital strategy and has led strategic workshops for executives in hundreds of companies from 64 countries. His most recent book is The Network Is Your Customer (2011).

Customer reviews

4.7 out of 5 stars
4.7 out of 5
168 customer ratings
5 star 77% (77%) 77%
4 star 16% (16%) 16%
3 star 4% (4%) 4%
2 star 3% (3%) 3%
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Top international reviews

nickp
4.0 out of 5 stars surprisingly useful
Reviewed in the United Kingdom on 15 January 2020
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Rob Tarling
5.0 out of 5 stars A practical, relevant and useful book to business practitioners
Reviewed in the United Kingdom on 11 June 2016
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9 people found this helpful
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5.0 out of 5 stars All in all a Good Jargon Free explanation of and how to apply Digital Transformation
Reviewed in the United Kingdom on 11 March 2020
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Jose A Godinho
5.0 out of 5 stars Outstanding book
Reviewed in the United Kingdom on 4 October 2019
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Aurelien
2.0 out of 5 stars 5% digital, 95% plain butter business thinking
Reviewed in Germany on 14 February 2020
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Lawrence Sanjay
5.0 out of 5 stars The step by step approach is great, makes it easy for anyone to dabble with ...
Reviewed in India on 18 September 2016
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BookFace
5.0 out of 5 stars Um verdadeiro guia sobre o que é, e como promover a transformação digital na sua empresa.
Reviewed in Brazil on 31 May 2017
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Miguel N
3.0 out of 5 stars Good but....
Reviewed in Mexico on 30 May 2019
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Martinez
5.0 out of 5 stars PRAGMATIC AND VERY USEFUL
Reviewed in Spain on 21 September 2017
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Juan Liedo Rojo
5.0 out of 5 stars Practical approach to digital transformation from the strategy side
Reviewed in Spain on 2 April 2018
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bhanu
5.0 out of 5 stars Quick bit for understanding digital - social, professional, networks
Reviewed in India on 12 February 2018
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Alex Pavan
5.0 out of 5 stars Just... great
Reviewed in Mexico on 3 September 2017
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Sree
4.0 out of 5 stars Good read for a detailed analysis of digital business transformation
Reviewed in India on 5 January 2018
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Hugo Espadas
5.0 out of 5 stars ¡Excelente libro!
Reviewed in Mexico on 5 April 2020
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Andrea Contri
5.0 out of 5 stars Eccellente e ricco di esempi
Reviewed in Italy on 3 April 2018
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