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The Digital Transformation Playbook: Rethink Your Business for the Digital Age Hardcover – 5 April 2016

4.6 out of 5 stars 403 ratings

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Product description

Review

With practical frameworks and nine step-by-step planning tools, he distils the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.

About the Author

David L. Rogers is faculty director of Columbia Business School's executive education programs in Digital Business Strategy and Digital Marketing and founder of the BRITE (brands, innovation, and technology) conference. He advises global companies such as Google, GE, Toyota, Visa, China Eastern Airlines, Kohler, and Macmillan on digital strategy and has led strategic workshops for executives in hundreds of companies from 64 countries. His most recent book is The Network Is Your Customer (2011).

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Product details

  • ASIN ‏ : ‎ 0231175442
  • Publisher ‏ : ‎ *Columbia University Press; 1st edition (5 April 2016)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 296 pages
  • ISBN-10 ‏ : ‎ 9780231175449
  • ISBN-13 ‏ : ‎ 978-0231175449
  • Dimensions ‏ : ‎ 15.24 x 3.18 x 23.5 cm
  • Customer Reviews:
    4.6 out of 5 stars 403 ratings

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4.6 out of 5 stars
4.6 out of 5
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nickp
4.0 out of 5 stars surprisingly useful
Reviewed in the United Kingdom on 15 January 2020
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Rob Tarling
5.0 out of 5 stars A practical, relevant and useful book to business practitioners
Reviewed in the United Kingdom on 11 June 2016
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5.0 out of 5 stars All in all a Good Jargon Free explanation of and how to apply Digital Transformation
Reviewed in the United Kingdom on 11 March 2020
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5.0 out of 5 stars Outstanding book
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2.0 out of 5 stars 5% digital, 95% plain butter business thinking
Reviewed in Germany on 14 February 2020
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