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The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) by [Rogers, David L., Rogers, David]
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The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) Kindle Edition


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Length: 298 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Review

Millions of business executives at all levels are puzzled by how to adapt to the digital world. This book makes the 'solution' to the puzzle quite accessible.

Product Description

Rethink your business for the digital age.

Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?

Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.

Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization.

Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.

Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.


Product details

  • Format: Kindle Edition
  • File Size: 1810 KB
  • Print Length: 298 pages
  • Page Numbers Source ISBN: 0231175442
  • Publisher: Columbia University Press (5 April 2016)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B01C3I2ESM
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #162,524 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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Most helpful customer reviews on Amazon.com

Amazon.com: 4.7 out of 5 stars 49 reviews
pansak arpakajorn
5.0 out of 5 starsAn excellent playbook on digital transformation
3 July 2016 - Published on Amazon.com
Verified Purchase
11 people found this helpful.
climbhigh
5.0 out of 5 starsAbsolutely Super!
28 April 2018 - Published on Amazon.com
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One person found this helpful.
evcam
5.0 out of 5 starsGreat framework and model for Digital Transformation
16 March 2017 - Published on Amazon.com
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One person found this helpful.
ArizonaJoe
5.0 out of 5 starsWell Researched and Presented
26 September 2018 - Published on Amazon.com
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pete
4.0 out of 5 starsA great read for those facing threats from digital business models
12 December 2016 - Published on Amazon.com
Verified Purchase
One person found this helpful.