$317.70 + FREE Delivery
Only 1 left in stock.
Ships from and sold by Prestivo-France.
$317.70 + FREE Delivery
Other Sellers on Amazon
Add to Cart
$317.71
+ FREE Delivery
Sold by: Paragon Australia

Loading recommendations for you
Recommendations for you

Adding to Cart...

Added to Cart

Not Added

Item is in your Cart

View Cart

Not Added

There was a problem adding this item to Cart. Please try again later.
Sorry, we're having trouble showing recommendations right now. Please try again later.
Continue shopping
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

Digital Marketing Paperback – 12 Jul 2012

4.0 out of 5 stars 4 ratings

See all 4 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Paperback, 12 Jul 2012
$317.70
$317.70

There is a newer edition of this item:


Amazon Launchpad Watch and Shop
Discover new, innovative, and trending products from emerging brands Watch Now
click to open popover

Amazon Launchpad
Discover new, innovative, and trending products from emerging brands Shop now

Product details

  • Paperback: 728 pages
  • Publisher: Pearson; 5 edition (12 July 2012)
  • Language: English
  • ISBN-10: 0273746103
  • ISBN-13: 978-0273746102
  • Product Dimensions: 19 x 3.8 x 26 cm
  • Boxed-product Weight: 1.4 Kg
  • Average Customer Review: Be the first to review this item

Product description

From the Back Cover

'Recent, relevant content, written in a jargon-free style from a practitioners perspective. The emphasis is on real world applications within a global context, making this book equally useful in the marketplace or when studying.' - Fiona Harte, Sales Manager in Inside Sales, IBM

'Chaffey & Ellis-Chadwick build upon what is already the "first stop" for anyone wanting to get to grips with Internet and Digital marketing.  Using a systematic approach, this edition provides an essential roadmap of the issues and opportunities of this rapidly evolving discipline.' - Ian Harris, Digital Marketer (BSc, PhD)

'This book has an excellent balance between theory and application that is reinforced by the background of the authors. This new edition is important as it remains contemporary and relevant with regular updates that incorporate not just the latest academic research but also new and insightful examples from industry.' -

 Dr. George Christodoulides, Professor of Marketing at Henley Business School, University of Reading

 

Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and e-communications using social media including Twitter and Facebook.

This text comes with a wealth of additional resources, including website and video links, multiple-choice questions and an author blog. Visit www.pearsoned.co.uk/chaffey.

 

'Chaffey and Ellis-Chadwick succeed where most marketing texts fail, in producing a book which is as relevant to marketing managers as it is to marketing students. ...Dave Chaffey is in a unique position to write this book, having established himself as a leading UK internet consultant, blogger and author.' - Dr Ruth Rettie, Senior Lecturer, Kingston University, London

'He has done it again! His book is excellent, not only for me, but first of all for my students on nearly every level for learning the basics about Digital Marketing. ...Dave Chaffey is a master at making a difficult topic easy and very interesting. So thank you!' - Dr Ellen Hertzberg, Hedmark University College, Norway, and Bangkok University Graduate School, Thailand

'Dave Chaffey writes absolutely the best textbooks I have ever read on this topic. His publications and website represent for me a very valuable professional support tool and a true benchmark on cutting edge e-marketing innovation. He is really paving the way to the future of the e-marketing body of knowledge.' - Professor Ivo Pezzuto, Principal Management Consultant, and Senior Professor of Marketing and Strategy, Swiss Management Center

 

Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing.

Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Business School at The Open University Business School, Academic Consultant for the BBC, Marketing Consultant and academic author.

About the Author

Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing.

Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Business School at The Open University Business School, Academic Consultant for the BBC, Marketing Consultant and academic author.


No customer reviews

5 star (0%) 0%
4 star (0%) 0%
3 star (0%) 0%
2 star (0%) 0%
1 star (0%) 0%

Review this product

Share your thoughts with other customers

Most helpful customer reviews on Amazon.com

Amazon.com: 4.0 out of 5 stars 4 reviews
Amazon Customer
3.0 out of 5 stars'how to' version of this book that is better updated, with more directly relevant academic content would ...
6 November 2015 - Published on Amazon.com
Verified Purchase
2 people found this helpful
Hozaifa F Al Safwa
5.0 out of 5 starsA beautiful book for digital marketing strategy from A to Z
9 August 2014 - Published on Amazon.com
Verified Purchase
Amazon Customer
5.0 out of 5 starsHappy customer
4 March 2017 - Published on Amazon.com
Verified Purchase
Sam
3.0 out of 5 starsuseful to give some basic and general information about digital ...
17 March 2015 - Published on Amazon.com
2 people found this helpful