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Digital Disruption and Transformation: Lessons from History Paperback – 22 April 2018

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Product details

  • Paperback: 292 pages
  • Publisher: Welling Digital (22 April 2018)
  • Language: English
  • ISBN-10: 0648271102
  • ISBN-13: 978-0648271109
  • Product Dimensions: 15.2 x 1.7 x 22.9 cm
  • Boxed-product Weight: 399 g
  • Customer Reviews: Be the first to write a review
  • Amazon Bestsellers Rank: 481,466 in Books (See Top 100 in Books)

Product description

About the Author

Simon van Wyk is an Australian digital pioneer, serving as the managing director of HotHouse Interactive for more than 20 years after it was founded in 1994. At HotHouse Simon developed some of Australia's first corporate websites and performed web consulting, strategy and development for Australia's top corporations and government entities, including Toyota, Telstra, Optus, Coca Cola, McDonald's, Vodafone, Philips, E*Trade, Australian Business Online, Austrade, NSW Office of Information Technology, Parenting NSW, HCF, Vertical Markets, Aventis Pharma and Deloittes. A regular contributor to publications including B&T, Marketing, marketing & e-business, internet.com Australia and The Sydney Morning Herald, he is a sought-after speaker at conferences in Australia and overseas, refreshing in his frank statements about both online and traditional business. Simon is currently the managing director of the digital strategy consultancy Blue Road Group.

Dr. Ray Welling has worked as a journalist, editor, managing editor, publisher, content marketer and creator, strategy consultant, writer and lecturer. One of Australia's most experienced digital content specialists, he was HotHouse's first content director in 1995. Ray has a BS in journalism from Northwestern University's Medill School of Journalism in Chicago, an MA in mass communication from Macquarie University and a PhD in ebusiness marketing and management from the University of Sydney. Winner of the inaugural Australian Innovation award at the Pharmaceutical Innovation, Research, Marketing and Education Awards, he consults on digital content strategy and teaches digital marketing, media/marketing convergence, public relations and social media at The University of Sydney Business School and at Macquarie University, where he recently managed to get an article about Kim Kardashian published in an academic journal!

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