$45.69
  • + $14.98 Delivery
In stock.
Ships from and sold by Amazon US.
Other Sellers on Amazon
Add to Cart
$57.23
+ FREE Delivery
Sold by: BuyGlobal
Add to Cart
$57.52
+ FREE Delivery
Sold by: Book Depository UK
Add to Cart
$76.70
+ FREE Delivery
Sold by: Prestivo-France
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

The Digital Crown: Why Your Online Content Matters 1e Paperback – 6 November 2013

4.5 out of 5 stars 5 ratings

See all 3 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle
Paperback
$45.69
$45.69
US imports may differ from local products. Additional terms apply. Learn More.

Amazon Global Store

  • International products have separate terms and are sold from abroad and may differ from local products including fit, age rating, and language of product, labeling, or instructions.
  • Manufacturer warranty may not apply but you may have other rights under law.
  • Learn more about Amazon Global Store

Amazon Global Store

  • International products have separate terms and are sold from abroad and may differ from local products including fit, age rating, and language of product, labeling, or instructions.
  • Manufacturer warranty may not apply but you may have other rights under law.
  • Learn more about Amazon Global Store
click to open popover

Frequently bought together

  • The Digital Crown: Why Your Online Content Matters 1e
  • +
  • Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right
Total Price: $94.54
Buy the selected items together

Product details

  • Paperback: 358 pages
  • Publisher: Morgan Kaufmann Publishing; 1 edition (6 November 2013)
  • Language: English
  • ISBN-10: 0124076742
  • ISBN-13: 978-0124076747
  • Product Dimensions: 19 x 2.2 x 23.5 cm
  • Boxed-product Weight: 748 g
  • Customer Reviews: 4.5 out of 5 stars5 customer ratings

Product description

Review

This is a sample chapter from Ahava Leibtag's new book, The Digital Crown: Winning at Content on the Web. 2014 Morgan Kaufmann. --Uxmatters.com, August 2014

...author Ahava Leibtag does a fantastic job on showing how to ensure that your web site has what it takes to get visitors to return, namely great content...The book is heavy on understanding requirements and has hundreds of questions that need to be asked before creating content. The book is well worth it for that content alone. --SlashDot online, January 2014

After reading the book, the way you look at web sites will be entirely different...the book is about as good as anything could get on the topic...For firms that are serious about content and looking for an authoritative reference on how to build out their content and do it right, The Digital Crown: Winning at Content on the Web is certain to be an invaluable and necessary resource. --RSAConference.com, January 2014

About the Author

Ahava R. Leibtag has more than 15 years of experience in writing, messaging and marketing. Her unique specialty is creating marketing campaigns designed to reach your end-user, no matter how intricate your subject matter. Ahava is the Principal and owner of Aha Media Group, LLC, a full service Web consulting firm that has been in operation since October 2005. Clients include Johns Hopkins Medicine, Wake Forest University Baptist Medical Center, Washington Cancer Institute, Georgetown University Hospital, Franklin Square Hospital Center and Montgomery General Hospital.

Ahava's position as a Communications Strategist for a government agency gave her unique perspective in writing customer-centric prose. Previously, she worked in the Corporate Communications department of Russell Reynolds Associates, a leading international executive recruiting firm. Ahava has also worked for two major advertising agencies and a commercial production company.

Ahava received her M.A. from Georgetown University and her B.A. from Stern College for Women of Yeshiva University. She lives in the Washington, D.C., metropolitan region.

Customer reviews

4.5 out of 5 stars
4.5 out of 5
5 customer ratings
5 star 54% (54%) 54%
4 star 46% (46%) 46%
3 star 0% (0%) 0%
2 star 0% (0%) 0%
1 star 0% (0%) 0%
How does Amazon calculate star ratings?

Review this product

Share your thoughts with other customers

Top international reviews

James Callan
5.0 out of 5 stars Relentlessly practical approach to producing content
Reviewed in the United States on 17 December 2013
Verified Purchase
4 people found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
Adrianne Gracias
4.0 out of 5 stars Digital Crown Provides Guidelines
Reviewed in the United States on 5 February 2014
Verified Purchase
One person found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
NY Matt
5.0 out of 5 stars Helpful Book Highly Recommended.
Reviewed in the United States on 17 June 2015
Verified Purchase
One person found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
John Berndt
5.0 out of 5 stars One of the best books on content strategy
Reviewed in the United States on 12 March 2015
Verified Purchase
One person found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse