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Ahava Leibtag

The Digital Crown: Why Your Online Content Matters 1e: Winning at Content on the Web Paperback – Illustrated, 6 November 2013

by Ahava Leibtag (Author)

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In 1997, Bill Gates famously said Content is king. Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you'll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams.

Complete with case studies and experience drawn directly from global content projects, you are invited to observe the inner workings of successful content engagements. You'll learn how to juggle the demands of IT, design, and content teams, while acquiring all the practical tools you need to devise a roadmap for connecting and engaging with your customers.

This is your next step on the journey to creating and managing winning content to engage your audience and keep them coming back for more.

Print length

358 pages
Language

English
Publisher

Morgan Kaufmann Publishing
Publication date

6 November 2013
Dimensions

19.05 x 2.16 x 23.5 cm
ISBN-10

0124076742
ISBN-13

978-0124076747
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Product description

Review

This is a sample chapter from Ahava Leibtag's new book, The Digital Crown: Winning at Content on the Web. 2014 Morgan Kaufmann. --Uxmatters.com, August 2014

...author Ahava Leibtag does a fantastic job on showing how to ensure that your web site has what it takes to get visitors to return, namely great content...The book is heavy on understanding requirements and has hundreds of questions that need to be asked before creating content. The book is well worth it for that content alone. --SlashDot online, January 2014

After reading the book, the way you look at web sites will be entirely different...the book is about as good as anything could get on the topic...For firms that are serious about content and looking for an authoritative reference on how to build out their content and do it right, The Digital Crown: Winning at Content on the Web is certain to be an invaluable and necessary resource. --RSAConference.com, January 2014

About the Author

Ahava R. Leibtag has more than 15 years of experience in writing, messaging and marketing. Her unique specialty is creating marketing campaigns designed to reach your end-user, no matter how intricate your subject matter. Ahava is the Principal and owner of Aha Media Group, LLC, a full service Web consulting firm that has been in operation since October 2005. Clients include Johns Hopkins Medicine, Wake Forest University Baptist Medical Center, Washington Cancer Institute, Georgetown University Hospital, Franklin Square Hospital Center and Montgomery General Hospital.

Ahava's position as a Communications Strategist for a government agency gave her unique perspective in writing customer-centric prose. Previously, she worked in the Corporate Communications department of Russell Reynolds Associates, a leading international executive recruiting firm. Ahava has also worked for two major advertising agencies and a commercial production company.

Ahava received her M.A. from Georgetown University and her B.A. from Stern College for Women of Yeshiva University. She lives in the Washington, D.C., metropolitan region.

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Product details

Publisher ‏ : ‎ Morgan Kaufmann Publishing; 1st edition (6 November 2013)
Language ‏ : ‎ English
Paperback ‏ : ‎ 358 pages
ISBN-10 ‏ : ‎ 0124076742
ISBN-13 ‏ : ‎ 978-0124076747
Dimensions ‏ : ‎ 19.05 x 2.16 x 23.5 cm

Customer Reviews:
6 ratings

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Ahava Leibtag

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Ahava is passionate about content and prides herself on tackling the toughest content projects—from healthcare to higher education to hip-hop (seriously). She has more than 15 years of experience in writing, messaging, and marketing, and is a well-recognized content expert. Her first book, The Digital Crown: Winning at Content on the Web was published by Morgan Kaufmann in November 2013.

Ahava is the president and owner of Aha Media Group, LLC, a content strategy and content marketing consultancy founded in October 2005. Prior to beginning Aha Media, she was a communications strategist for a government agency.

Ahava has also worked for two major advertising agencies and a commercial production company, and she served as the metro beat reporter for The Jerusalem Post. Ahava received her M.A. from Georgetown University and her B.A. from Stern College. She lives in the Washington, D.C., metropolitan region.

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James Callan

Relentlessly practical approach to producing content

Reviewed in the United States on 16 December 2013

Verified Purchase

Content strategy is rife with blue-sky manifestos, but pragmatic how-to guides are harder to come by. Ahava's book, however, gives you a seven-point system for creating effective content. ("Effective" = makes you money.)

This book sits primarily on the content marketing side of the content strategy spectrum, but is very savvy about UX and working with your customers (why create content they're not going to use?) and the internal politics that almost all content initiatives involve.

It's a generous book, full of insight that's been won in the real world. You will learn something — probably a lot — about how to make content more efficiently and effectively. (I teach a content strategy 101 workshop, and I will be stealing things from this book. With credit, of course.)

4 people found this helpful

Adrianne Gracias

Digital Crown Provides Guidelines

Reviewed in the United States on 4 February 2014

Verified Purchase

Wish there were more graphical examples, and it was a little out of date -- this book was a great resource tool though, and very helpful for developing an online content strategy for my purposes.

One person found this helpful

NY Matt

Helpful Book Highly Recommended.

Reviewed in the United States on 16 June 2015

Verified Purchase

Amazing book that allows us to plan our media and strategy easily. Highly recommend.

One person found this helpful

John Berndt

One of the best books on content strategy

Reviewed in the United States on 12 March 2015

Verified Purchase

One of the best books on content strategy, period. I love the fact that it contains so many operational tip and tricks and mini-case studies.

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The Digital Crown: Why Your Online Content Matters 1e: Winning at Content on the Web Paperback – Illustrated, 6 November 2013

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