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The Digital Crown: Why Your Online Content Matters 1e: Winning at Content on the Web Paperback – Illustrated, 6 November 2013

4.6 out of 5 stars 6 ratings

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Review

This is a sample chapter from Ahava Leibtag's new book, The Digital Crown: Winning at Content on the Web. 2014 Morgan Kaufmann. --Uxmatters.com, August 2014

...author Ahava Leibtag does a fantastic job on showing how to ensure that your web site has what it takes to get visitors to return, namely great content...The book is heavy on understanding requirements and has hundreds of questions that need to be asked before creating content. The book is well worth it for that content alone. --SlashDot online, January 2014

After reading the book, the way you look at web sites will be entirely different...the book is about as good as anything could get on the topic...For firms that are serious about content and looking for an authoritative reference on how to build out their content and do it right, The Digital Crown: Winning at Content on the Web is certain to be an invaluable and necessary resource. --RSAConference.com, January 2014

About the Author

Ahava R. Leibtag has more than 15 years of experience in writing, messaging and marketing. Her unique specialty is creating marketing campaigns designed to reach your end-user, no matter how intricate your subject matter. Ahava is the Principal and owner of Aha Media Group, LLC, a full service Web consulting firm that has been in operation since October 2005. Clients include Johns Hopkins Medicine, Wake Forest University Baptist Medical Center, Washington Cancer Institute, Georgetown University Hospital, Franklin Square Hospital Center and Montgomery General Hospital.

Ahava's position as a Communications Strategist for a government agency gave her unique perspective in writing customer-centric prose. Previously, she worked in the Corporate Communications department of Russell Reynolds Associates, a leading international executive recruiting firm. Ahava has also worked for two major advertising agencies and a commercial production company.

Ahava received her M.A. from Georgetown University and her B.A. from Stern College for Women of Yeshiva University. She lives in the Washington, D.C., metropolitan region.


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Product details

  • Publisher ‏ : ‎ Morgan Kaufmann Publishing; 1st edition (6 November 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 358 pages
  • ISBN-10 ‏ : ‎ 0124076742
  • ISBN-13 ‏ : ‎ 978-0124076747
  • Dimensions ‏ : ‎ 19.05 x 2.16 x 23.5 cm
  • Customer Reviews:
    4.6 out of 5 stars 6 ratings

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Ahava is passionate about content and prides herself on tackling the toughest content projects—from healthcare to higher education to hip-hop (seriously). She has more than 15 years of experience in writing, messaging, and marketing, and is a well-recognized content expert. Her first book, The Digital Crown: Winning at Content on the Web was published by Morgan Kaufmann in November 2013.

Ahava is the president and owner of Aha Media Group, LLC, a content strategy and content marketing consultancy founded in October 2005. Prior to beginning Aha Media, she was a communications strategist for a government agency.

Ahava has also worked for two major advertising agencies and a commercial production company, and she served as the metro beat reporter for The Jerusalem Post. Ahava received her M.A. from Georgetown University and her B.A. from Stern College. She lives in the Washington, D.C., metropolitan region.

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James Callan
5.0 out of 5 stars Relentlessly practical approach to producing content
Reviewed in the United States on 16 December 2013
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Adrianne Gracias
4.0 out of 5 stars Digital Crown Provides Guidelines
Reviewed in the United States on 4 February 2014
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NY Matt
5.0 out of 5 stars Helpful Book Highly Recommended.
Reviewed in the United States on 16 June 2015
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John Berndt
5.0 out of 5 stars One of the best books on content strategy
Reviewed in the United States on 12 March 2015
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