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The Digital Crown: Why Your Online Content Matters 1e: Winning at Content on the Web Paperback – Illustrated, 6 November 2013
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- Publisher : Morgan Kaufmann Publishing; 1st edition (6 November 2013)
- Language : English
- Paperback : 358 pages
- ISBN-10 : 0124076742
- ISBN-13 : 978-0124076747
- Dimensions : 19.05 x 2.16 x 23.5 cm
- Customer Reviews:
This is a sample chapter from Ahava Leibtag's new book, The Digital Crown: Winning at Content on the Web. 2014 Morgan Kaufmann. --Uxmatters.com, August 2014
...author Ahava Leibtag does a fantastic job on showing how to ensure that your web site has what it takes to get visitors to return, namely great content...The book is heavy on understanding requirements and has hundreds of questions that need to be asked before creating content. The book is well worth it for that content alone. --SlashDot online, January 2014
After reading the book, the way you look at web sites will be entirely different...the book is about as good as anything could get on the topic...For firms that are serious about content and looking for an authoritative reference on how to build out their content and do it right, The Digital Crown: Winning at Content on the Web is certain to be an invaluable and necessary resource. --RSAConference.com, January 2014
About the Author
Ahava's position as a Communications Strategist for a government agency gave her unique perspective in writing customer-centric prose. Previously, she worked in the Corporate Communications department of Russell Reynolds Associates, a leading international executive recruiting firm. Ahava has also worked for two major advertising agencies and a commercial production company.
Ahava received her M.A. from Georgetown University and her B.A. from Stern College for Women of Yeshiva University. She lives in the Washington, D.C., metropolitan region.
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This book sits primarily on the content marketing side of the content strategy spectrum, but is very savvy about UX and working with your customers (why create content they're not going to use?) and the internal politics that almost all content initiatives involve.
It's a generous book, full of insight that's been won in the real world. You will learn something — probably a lot — about how to make content more efficiently and effectively. (I teach a content strategy 101 workshop, and I will be stealing things from this book. With credit, of course.)