Content strategy is rife with blue-sky manifestos, but pragmatic how-to guides are harder to come by. Ahava's book, however, gives you a seven-point system for creating effective content. ("Effective" = makes you money.)
This book sits primarily on the content marketing side of the content strategy spectrum, but is very savvy about UX and working with your customers (why create content they're not going to use?) and the internal politics that almost all content initiatives involve.
It's a generous book, full of insight that's been won in the real world. You will learn something — probably a lot — about how to make content more efficiently and effectively. (I teach a content strategy 101 workshop, and I will be stealing things from this book. With credit, of course.)
- Paperback: 358 pages
- Publisher: Morgan Kaufmann Publishing; 1 edition (6 November 2013)
- Language: English
- ISBN-10: 0124076742
- ISBN-13: 978-0124076747
- Product Dimensions: 19 x 2.2 x 23.5 cm
- Boxed-product Weight: 748 g
- Customer Reviews: 5 customer ratings
