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Digital China: Working with Bloggers, Influencers and KOLs by [Dudarenok, Ashley Galina, Hallanan, Lauren]
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Digital China: Working with Bloggers, Influencers and KOLs Kindle Edition

5.0 out of 5 stars 1 customer review

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Length: 172 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English
  • Due to its large file size, this book may take longer to download

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Product description

Product Description

Want to know more about influencer marketing in the world’s largest and fastest growing online market? This is the second book in our series guiding you through China’s digital space. China is one of the most attractive markets in the world and collaborating with bloggers, KOLs and influencers is essential if you want to find a place in the consumer’s heart. Don’t know where to start? This book will help newcomers and experienced marketers alike gain insight and take action.
You’ll learn about:
  • The Most Influential KOL Platforms and How They Work
  • How to Find and Select the Right Influencer for You
  • The Ins and Outs of Effective KOL Campaigns
  • KOLs in action: Revealing Case Studies

  • If you need a clearer understanding of one of the most dynamic marketing areas in China, this book is for you.
    Over her 12 year marketing career in China and Hong Kong, serial entrepreneur Ashley has plenty of social media savvy to share. As a writer and former influencer with 400,000 fans on Chinese social media, Lauren Hallanan has firsthand experience and valuable insider knowledge. Together, they deliver actionable tips and key insights into the world of influencers and opinion leaders in China.
    “Nowhere more than China, no time more than now, working with influencers isn't just important, it's critical. It sits at the convergence of the biggest trends of our times: commerce, technology, social media and trust. But with so many options and such intense competition, you need a guide. You're holding it now. Page by page, chapter by chapter, the opportunities and options will become clear. This book will open your eyes, save you time and map out a shortcut over a mountain of challenges and possibilities. You've found it.”— Andy Crestodina, Co-founder and Chief Marketing Officer of Orbit Media Studios and author of Content Chemistry
    “China has taken the message of personal branding to heart, and has developed a powerful influencer market that's well worth understanding. This insightful book will show you opinion leadership, China style. In the early days of digital marketing, China learned from the U.S. Today, it's important for globally savvy marketers to learn from China.”— Dorie Clark, adjunct professor, Duke University Fuqua School of Business and author, Entrepreneurial You and Stand Out
    "To succeed in in reaching buyers online in the China market, you need to work with influencers. This book, packed with examples, will show you how."- David Meerman Scott, marketing strategist, entrepreneur, and bestselling author of ten books including The New Rules of Marketing and PR
    Digital China: Working with Bloggers, Influencers and KOLs will help you to get the most from your cooperation with influencers in China. Don’t miss your chance to get ahead of the game
    When you’re ready, scroll up and click ”Add to Cart” now!

    Product details

    • Format: Kindle Edition
    • File Size: 31275 KB
    • Print Length: 172 pages
    • Simultaneous Device Usage: Unlimited
    • Sold by: Amazon Australia Services, Inc.
    • Language: English
    • ASIN: B07K5DKL9S
    • Text-to-Speech: Enabled
    • X-Ray:
    • Word Wise: Enabled
    • Enhanced Typesetting: Enabled
    • Average Customer Review: 5.0 out of 5 stars 1 customer review
    • Amazon Bestsellers Rank: #108,463 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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    13 November 2018
    Format: Kindle Edition

    Most helpful customer reviews on Amazon.com

    Amazon.com: 5.0 out of 5 stars 12 reviews
    Jen C.
    5.0 out of 5 starsVery helpful for understanding influencers and KOLs
    25 November 2018 - Published on Amazon.com
    Format: Kindle EditionVerified Purchase
    One person found this helpful
    Grady Harp
    5.0 out of 5 stars‘Influencers are very selective about which brands they work with.’
    15 November 2018 - Published on Amazon.com
    Format: Kindle EditionVerified Purchase
    V.E.
    5.0 out of 5 starsGood Information
    13 November 2018 - Published on Amazon.com
    Format: Kindle EditionVerified Purchase
    Sara DeForest
    5.0 out of 5 starsAn informative, digestible book about influencer marketing in China
    12 November 2018 - Published on Amazon.com
    Format: Kindle EditionVerified Purchase
    Margarita Artemenko
    5.0 out of 5 starsVery helpful book!
    6 November 2018 - Published on Amazon.com
    Format: Kindle EditionVerified Purchase
    One person found this helpful