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Diffusion of Innovations, 5th Edition by [Everett M. Rogers]

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Diffusion of Innovations, 5th Edition 5th Edition, Kindle Edition

4.6 out of 5 stars 387 ratings

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Length: 518 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Review

Choice The name of Everett Rogers...is virtually synonymous with the study of the diffusion of innovations....His coverage is comprehensive, ranging from the elements of diffusion and the history of diffusion research to generators of innovation, change agents, and the consequences of innovations. Among the many features that make this an exemplary interdisciplinary effort are Rogers's clear, literate style and his ability to stay in touch with social realities. He sets a high standard for social theorists.

Technology and Culture A classic work....Full of interesting insights, solid examples, and good common sense.

Journal of Communication Incorporates important advances...presented in the usual clear, didactic, and often light-spirited style of the author, who also offers choice examples of his wide cross-cultural experiences. The result is a highly readable and discussion-provoking text.

Engineering Management Society Holds several important lessons for anyone planning the introduction of new ideas in a firm....Introduces the latest and probably some of the best thinking in that area. --This text refers to the paperback edition.

About the Author

Dr. Everett M. Rogers is Distinguished Professor in the Department of Communication and Journalism at the University of New Mexico (UNM), where he teaches and conducts research on the diffusion of innovations. --This text refers to the paperback edition.

Product details

  • ASIN : B000FC0NH8
  • Publisher : Free Press; 5th edition (16 August 2003)
  • Language : English
  • File size : 8506 KB
  • Text-to-Speech : Enabled
  • Enhanced typesetting : Enabled
  • X-Ray : Not Enabled
  • Word Wise : Enabled
  • Print length : 518 pages
  • Page numbers source ISBN : 0743222091
  • Customer Reviews:
    4.6 out of 5 stars 387 ratings

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4.6 out of 5 stars
4.6 out of 5
387 global ratings
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Top review from Australia

Reviewed in Australia on 10 December 2018
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Top reviews from other countries

Peter Ogudoro
5.0 out of 5 stars Market Your Products and Ideas with Ease
Reviewed in the United Kingdom on 21 December 2015
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elvb
5.0 out of 5 stars an innovative book on innovation
Reviewed in the United Kingdom on 12 September 2016
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Jonathan F. Vernon
5.0 out of 5 stars Anyone interested in innovations should own a copy of this book - in print and eBook form
Reviewed in the United Kingdom on 21 August 2014
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Simon Dowling
5.0 out of 5 stars The bible of diffusion studies
Reviewed in the United Kingdom on 19 June 2013
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Stanley J
4.0 out of 5 stars Four Stars
Reviewed in the United Kingdom on 18 January 2018
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