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Differentiate or Die by [Jack Trout]
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Differentiate or Die Kindle Edition


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Length: 246 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Review

''Differentiate or Die differentiates itself on the groaning marketing bookshelf with its lucid prose, its clear vision of the future marketplace...and its sensible solutions for surviving the frenzied competition we're sure to find there.'' --Dan Rather

''What I like about Differentiate or Die is the book's emphasis on the power of logic, simplicity, and clarity -- getting to the essence of a problem. In Silicon Valley, attributes like that can make the difference between having lunch and being lunch.'' --Scott McNealy, CEO, Sun Microsystems, Inc.

''Another great book by the king of positioning!'' --John Schnatter, CEO, Papa John's International

''We've built our business by being first-and executing best. Jack Trout and Steve Rivkin are doing the same, delivering the timely, powerful insights that will drive tomorrow's marketing strategies. A must read for anyone looking to win in an unforgiving competitive marketplace.'' --Mike Ruettgers, CEO, EMC Corporation

Product Description

In Differentiate or Die, bestselling author Jack Trout takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their products uniquely valuable qualities. He examines successful differentiation initiatives from giants like Dell Computer, Southwest Airlines, and Wal-Mart to smaller success stories like Streits Matzoh and Connecticut’s tiny Trinity College to determine why some marketers succeed at differentiating themselves while others struggle and fail.
More than just a collection of marketing success stories this book is an in-depth exploration of today’s most successful differentiation strategies. Marketing executives in all types of organizations, regardless of size, can learn how to achieve product differentiation through strategies including:
* Revisiting the U.S.P. -- Rosser Reeves’s classic unique selling proposition approach, updated for today’s market
* Positioning --Understanding how the mind works in the differentiating process
* Owning an Idea -- Techniques to seize a differentiating idea, dramatize it, and make it your own
* Competition -- How to use differentiating ideas against your competitors in the marketplace

Product details

  • Format: Kindle Edition
  • File Size: 346 KB
  • Print Length: 246 pages
  • Publisher: Westland (10 December 2015)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B0197ZEU2W
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #152,196 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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