''What I like about Differentiate or Die is the book's emphasis on the power of logic, simplicity, and clarity -- getting to the essence of a problem. In Silicon Valley, attributes like that can make the difference between having lunch and being lunch.'' --Scott McNealy, CEO, Sun Microsystems, Inc.
''Another great book by the king of positioning!'' --John Schnatter, CEO, Papa John's International
''We've built our business by being first-and executing best. Jack Trout and Steve Rivkin are doing the same, delivering the timely, powerful insights that will drive tomorrow's marketing strategies. A must read for anyone looking to win in an unforgiving competitive marketplace.'' --Mike Ruettgers, CEO, EMC Corporation
More than just a collection of marketing success stories this book is an in-depth exploration of today’s most successful differentiation strategies. Marketing executives in all types of organizations, regardless of size, can learn how to achieve product differentiation through strategies including:
* Revisiting the U.S.P. -- Rosser Reeves’s classic unique selling proposition approach, updated for today’s market
* Positioning --Understanding how the mind works in the differentiating process
* Owning an Idea -- Techniques to seize a differentiating idea, dramatize it, and make it your own
* Competition -- How to use differentiating ideas against your competitors in the marketplace