I’ve been studying and applying marketing for near on 2 decades, and there's a sense of familiarity within the pages of Bernadette's book, aligning with all the juiciest morsels of marketing gold I've managed to uncover over the years, yet the way she conveys her message deepens and reveals and even greater truth surrounding not only what makes great marketing, but what builds an exceptional brand. Often, it's not only hearing a great truth that impacts us, but the way in which we come upon it will transform our perspective, our behavior and ultimately ou're outcomes, so I shy away from saying more, from offering any insights gained. Instead I leave that to the one who made a difference for me. Treat yourself.
If the one-page method helps then it was worth the read. I guess I was expecting more solutions about how to tap into the market or put our story out there but we'll certainly explore the method provided. Enjoyable to read.