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Difference: The one-page method for reimagining your business and reinventing your marketing by [Jiwa, Bernadette]
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Difference: The one-page method for reimagining your business and reinventing your marketing Kindle Edition

4.2 out of 5 stars 4 customer reviews

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Length: 110 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Product Description

"This book is a generous work of genius. The Difference Map is now an essential component for anyone who is serious about doing work that matters, and Bernadette Jiwa is the bright new star to lead us there."
—SETH GODIN

MARKETING IS NOT A DEPARTMENT IT'S THE STORY OF HOW YOU CREATE DIFFERENCE FOR YOUR CUSTOMERS.

We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage—by being different or better, more visible, or just plain louder.
What if, instead of finding ways to be one step ahead of your competition, you could build and market your business to give people a reason to choose you? What if you could completely reinvent a category or experience? What if you could stop trying to beat the competition, and become the competition?
Difference lifts the lid on how brands like Airbnb, Uber and Apple have succeeded by creating difference and gives you a new one-page method for reimagining your business and reinventing your marketing. It helps you to recognise opportunities that create value, to develop products and services that people want, and to matter to your customers.

ADVANCE PRAISE FOR 'DIFFERENCE'

An inspiring read and a truly powerful tool. Bernadette is a rare find - she doesn't just know what she's talking about, she's not afraid to stand for why it matters. What better way to describe the challenge we all face in trying to make real connections in today's world?"
—JONATHAN RAYMOND
EMYTH, CHIEF BRAND OFFICER

"Have you wondered about that 'certain something' that makes an extraordinary business? Bernadette's stylish little book is that 'certain something' explained."
—MARK SCHAEFER
AUTHOR OF RETURN ON INFLUENCE

Bernadette Jiwa is a hidden gem—'Difference' is a modern day anthology of how to distinguish and celebrate your uniqueness in the marketplace. Her imaginative one-page thinking tool will not only ignite your creativity; more importantly, it will uncover the soul of your business.
—MOE ABDOU
CEO, 33 VOICES

Bernadette is the Banksy of the marketing world.
—MERRYN PADGETT
FOUNDER, EARTH & SEA CREATIVE

About the Author

Bernadette Jiwa is the author of two #1 Amazon business bestsellers. She works with, and speaks to entrepreneurs, companies and business leaders from around the world, helping them reinvent their businesses and rethink their marketing. You can find her and her award-winning blog at TheStoryofTelling.com.

Product details

  • Format: Kindle Edition
  • File Size: 5525 KB
  • Print Length: 110 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: The Story Of Telling Press (3 February 2014)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B00I8W7HYO
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.2 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: #35,830 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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4 customer reviews

4.2 out of 5 stars

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Showing 1-4 of 4 reviews

8 November 2018
Format: Kindle EditionVerified Purchase
25 May 2014
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One person found this helpful
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30 October 2016
Format: Kindle EditionVerified Purchase
6 January 2019
Format: Kindle Edition

Most helpful customer reviews on Amazon.com

Amazon.com: 4.4 out of 5 stars 180 reviews
dhomes
5.0 out of 5 starsSaved my ass!
4 July 2015 - Published on Amazon.com
Verified Purchase
8 people found this helpful.
Thomas Syvertsen
3.0 out of 5 starsToo much branding emphasis; This is not the Magic Pill to Fix Your Business.. Sorry..
29 April 2015 - Published on Amazon.com
Format: Kindle EditionVerified Purchase
3 people found this helpful.
Patricia L. Ferdinandi
5.0 out of 5 starsYou can't begin to tell a story
15 February 2014 - Published on Amazon.com
Verified Purchase
38 people found this helpful.
PNRLM
5.0 out of 5 starsProbably the best business book I've read—and a short one at that.
29 March 2015 - Published on Amazon.com
Verified Purchase