In an unrivalled career spanning over 40 years, Didier Guérin has launched over 40
Magazines and websites including VOGUE, ELLE and GRAZIA in the United States,
Australia and Asia, initially as a senior executive with Hachette-Filipacchi and
Conde Nast, and then with his own highly successful advisory business, Media
Convergence Asia-Pacific.
After 300 trips to China, 220 trips to South Korea, 200 trips to Japan and more than
100 trips to other countries in Asia, Didier reminisces about the highs and lows of
the glamorous life of a senior executive with a big-name media company – traveling
the world, wining and dining with the rich and famous in the world’s leading
restaurants and hotels, mixing with the beautiful people of the fashion and media
industries -and managing a lot of large egos as well. He also describes the challenges
(and joys) of starting his own business.
Mr. Guérin has worked for the legendary Si Newhouse, done business with
Media titans Rupert Murdoch and Kerry Packer, collaborated with fashion icons
such as Anna Wintour and dined and parties with supermodels including Linda
Evangelista and Elle MacPherson.
A key feature of Didier’s book is his invaluable advice to anyone wanting to do
Business in Asia, based on his many years of experience launching various media
In China, Japan, Korea, Singapore, Taiwan and Thailand.
www.mediaconv.com
