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The Dictionary of Brand by Marty Neumeier (2004-10-01) Paperback – 1 January 1674

4.7 out of 5 stars 3 ratings

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Product details

  • Publisher ‏ : ‎ AIGA Center for Brand Experience (1 January 1674)
  • Language ‏ : ‎ English
  • ISBN-10 ‏ : ‎ 1884081061
  • ISBN-13 ‏ : ‎ 978-1884081064
  • Customer Reviews:
    4.7 out of 5 stars 3 ratings

About the author

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Marty Neumeier is an author, designer, and brand adviser whose mission is to bring the principles and processes of design to business. His series of “whiteboard” books includes ZAG, named one of the “top hundred business books of all time,” and THE DESIGNFUL COMPANY, a bestselling guide to nonstop innovation. An online presentation of his first book, THE BRAND GAP, has been viewed more than 22 million times since 2003. A sequel, THE BRAND FLIP, lays out a new process for building brands in the age of social media and customer dominance. His most recent book, SCRAMBLE, is a “business thriller” about how to build a brand quickly with a new process called agile strategy. In 1996, Neumeier founded Critique magazine, the first journal about design thinking. He has worked closely with innovative companies such as Apple, Netscape, Sun Microsystems, HP, Adobe, Google, and Microsoft to help advance their brands and cultures. Today he serves as Director of Transformation for Liquid Agency in Silicon Valley, and travels extensively as a workshop leader and speaker on the topics of design, brand, and innovation. He and his wife divide their time between California and southwest France.

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Adam Helweh
4.0 out of 5 stars Beautiful book and compliment to "The Brand Gap"
Reviewed in the United States on 23 August 2005
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Maria P Cordoba
5.0 out of 5 stars Good to have if you're new to marketing
Reviewed in the United States on 13 March 2013
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