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Develop a Media Plan: BSBADV507 [Print Replica] Kindle Edition
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|Language: English||Format: Print Replica|
This unit describes the skills and knowledge required to develop a media plan within a given budget, by defining requirements, selecting media vehicles and determining a schedule. It applies to individuals working in a supervisory or management advertising role within an advertising team or media organisation. It may also apply to someone working within a direct marketing role, who is responsible for planning media requirements for direct marketing campaigns or offers.
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