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Design for How People Think Paperback – 30 Sep 2018

4.7 out of 5 stars 15 customer reviews
ISBN-13: 978-1491985458 ISBN-10: 1491985453 Edition: 1st

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About the Author

John Whalen has a PhD in cognitive science and over 15 years of human-centered design experience. Using his unique blend of psychology, design thinking, and Lean Startup techniques, he uncovers business opportunities and UX solutions for Fortune 100, nonprofit, and startup clients. John is CXO of 10Pearls, where he leads their Innovation, Strategy, and Design team. Prior to joining 10Pearls, he founded the research firm Brilliant Experience and was a psychology professor. John is a frequent presenter at conferences and a past president of the User Experience Professionals Association in Washington, DC His current practice focus is cognitive design—the art and science of harnessing cognitive psychology to understand users, inform design, and create compelling products and services.


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Amazon.com: 4.7 out of 5 stars 14 reviews
Lee Morey
5.0 out of 5 starsWhy You Care How People Think (and what to do about it)
24 April 2019 - Published on Amazon.com
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JA
5.0 out of 5 starsA+. The Crucial Foundation for UX
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Catherine D.
5.0 out of 5 starsAwesome UX resource!
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Parker-Moore Family
4.0 out of 5 starsQuick read, general foundation for product owner
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Haze Reid
5.0 out of 5 starsImportant for anyone who designs or manages products
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