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Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing) by [Liedtka, Jeanne, Ogilvie, Tim]
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Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing) Kindle Edition

5.0 out of 5 stars 2 customer reviews

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Length: 248 pages Word Wise: Enabled Language: English
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Product description

Review

A fine survey of a hot business trend.... Highly recommended.

Product Description

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.

Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.


Product details

  • Format: Kindle Edition
  • File Size: 1719 KB
  • Print Length: 248 pages
  • Publisher: Columbia University Press (28 June 2011)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B005SZNED2
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 5.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #131,416 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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20 October 2015
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15 March 2015
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.3 out of 5 stars 56 reviews
F. Ferreres
5.0 out of 5 starsA 3-star book scoring 5: indispensable - with caveats
11 December 2016 - Published on Amazon.com
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23 people found this helpful
Brendan
5.0 out of 5 starsGreat primer on design thinking
1 June 2018 - Published on Amazon.com
Format: Kindle EditionVerified Purchase
One person found this helpful
Siler
5.0 out of 5 starsExcellent applied treatment of design thinking
28 July 2018 - Published on Amazon.com
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Lalo Duron
4.0 out of 5 starsThis book is a good beginner's tool to understand how to "design think"
21 September 2017 - Published on Amazon.com
Format: Kindle EditionVerified Purchase
One person found this helpful
Brian
5.0 out of 5 starsGreat Book to Help A Finance-Oriented Person Think More Creatively
12 February 2014 - Published on Amazon.com
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3 people found this helpful