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Designing for Growth: A Design Thinking Tool Kit for Managers Hardcover – 28 June 2011

4.6 out of 5 stars 238 ratings

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Product description

Review

A fine survey of a hot business trend.... Highly recommended.

About the Author

Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration, University of Virginia. Formerly the executive director of its Batten Institute, a foundation established to develop thought leadership in the fields of entrepreneurship and corporate innovation, she has also served as chief learning officer for the United Technologies Corporation (UTC) and as associate dean of the MBA program at Darden.

Tim Ogilvie is CEO of Peer Insight, an innovation strategy consultancy, where he has pioneered contributions to the emerging disciplines of service innovation, customer experience design, and business model exploration. His clients include AARP, Bank of America, Diebold, GE, Hallmark, Hewlett-Packard, Procter & Gamble, Starwood Hotels, and The Hartford.


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Product details

  • Publisher ‏ : ‎ *Columbia University Press; 1st edition (28 June 2011)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 248 pages
  • ISBN-10 ‏ : ‎ 0231158386
  • ISBN-13 ‏ : ‎ 978-0231158381
  • Reading age ‏ : ‎ 22 years and up
  • Dimensions ‏ : ‎ 21.59 x 22.1 x 2.29 cm
  • Customer Reviews:
    4.6 out of 5 stars 238 ratings

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4.6 out of 5 stars
4.6 out of 5
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