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Designing for Growth: A Design Thinking Tool Kit for Managers Hardcover – 28 June 2011
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Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
About the Author
Tim Ogilvie is CEO of Peer Insight, an innovation strategy consultancy, where he has pioneered contributions to the emerging disciplines of service innovation, customer experience design, and business model exploration. His clients include AARP, Bank of America, Diebold, GE, Hallmark, Hewlett-Packard, Procter & Gamble, Starwood Hotels, and The Hartford.
- Publisher : *Columbia University Press; 1st edition (28 June 2011)
- Language : English
- Hardcover : 248 pages
- ISBN-10 : 0231158386
- ISBN-13 : 978-0231158381
- Reading age : 22 years and up
- Dimensions : 21.59 x 22.1 x 2.29 cm
- Best Sellers Rank: 115,743 in Books (See Top 100 in Books)
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