How companies are using lean development to revolutionize their product and service offerings—vital lessons any business leader can use as an engine of innovation
How did Ford Motors use Lean Development to pull off one of the most impressive corporate turnarounds in history? Largely by avoiding the mistakes that so many companies make when in a death spiral. They looked beyond manufacturing efficiency to change the very fundamentals of how they developed vehicles.
In Designing the Future
, Lean product development expert James Morgan and world-renowned Lean guru Jeffrey K. Liker reveal why so many companies have achieved only moderate success with Lean in operations, with a limited impact on their overall business. They take you through the process of bringing the best of Lean management to your enterprise—in order to link your business strategy to superior value designed for customers.
The authors provide an actionable approach to building a better future for your business fueled by an iterative, integrated process that relies on simultaneous engineering, linking strategy and vision.They illustrate how to empower skilled and talented people to make collaboration and innovation a habit—hour to hour and day to day. It’s the secret of full implementation of Lean—and this groundbreaking guide takes you through every step of the process.
The best way to predict the future is to create it. With Designing the Future
, you have everything you need to create a flexible, iterative business-transformation process that takes you from strategic vision to value stream creation for maximum customer value delivery.
From the Back Cover
Two of the world’s top experts on the subject reveal how world class companies like Ford and Toyota are using Lean product development to drive innovation―and they show how managers in any industry can do the same.
Designing the Future explains how world-class companies have turned a deep understanding of customers into winning products and processes.
Focusing on Ford’s epic transformation, Toyota’s continued evolution, and several companies in other industries, the authors provide a detailed analysis of how and why these companies succeeded; they also explain why many companies have achieved only moderate success with Lean. The book describes how companies can connect business strategy and superior value delivered to customers―an iterative, integrated process that relies on simultaneous engineering, linking strategy and vision.
•Liker is the world’s foremost authority on Toyota’s Product Development System; his articles and books have won thirteen Shingo Prizes, and his work has appeared in Harvard Business Review, Sloan Management Review, and other leading publications
•Winner of two Shingo prizes for research excellence in product development, James Morgan has more than thirty years of hands on product development experience and was a Director at Ford Motor Company during its remarkable revitalization
•Both authors will promote the book to their vast network and through their many speaking engagements
•This is the first book ever co-branded with the Lean Enterprise Institute, which will actively support it through its website (2 million annual visitors), membership (300,000), and its many conferences and global sales channels
Jeffrey K. Liker (Ann Arbor, MI) is Professor of Industrial and Operations Engineering, University of Michigan, and president of Liker Lean Advisors, LLC, a coterie of leading lean advisors. He is the author of the international bestseller The Toyota Way.
James M. Morgan (Ann Arbor, MI) is Senior Advisor for Lean Product and Process Development (LPPD) at The Lean Enterprise Institute (LEI) and founder of LEI’s LPPD Learning Group. Before joining LEI Dr. Morgan was Director, Global Body Exterior, Safety, and SBU Engineering at Ford Motor Company during the product-led revitalization