$56.50
  • RRP: $78.95 Details

    Recommended Retail Price (RRP)

    The RRP displayed is the most recent manufacturer’s recommended retail price made available to Amazon AU.
  • You Save: $22.45 (28%)
& FREE Delivery. Details
In stock.
Ships from and sold by Amazon AU.
Designing Brand Identity:... has been added to your Cart
Other Sellers on Amazon
Add to Cart
$78.59
+ FREE Delivery
Sold by: Book Depository UK
Add to Cart
$95.68
+ FREE Delivery
Sold by: Bookdepot online
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Designing Brand Identity: An Essential Guide for the Whole Branding Team Hardcover – 6 October 2017

4.6 out of 5 stars 100 ratings

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle
Hardcover
$56.50
$56.50
Arrives: Monday, 20 July
Fastest delivery: Tomorrow
Order within 11 hrs and 17 mins
click to open popover

Special offers and product promotions

  • Free expedited shipping on products sold by Amazon AU when you purchase select books. Here's how (terms and conditions apply)

Frequently bought together

  • Designing Brand Identity: An Essential Guide for the Whole Branding Team
  • +
  • Grid Systems in Graphic Design: A Visual Communication Manual for Graphic Designers, Typographers and Three Dimensional Designers
  • +
  • How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world
Total Price: $157.89
Buy the selected items together

Product details

Product description

From the Back Cover

Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration.

  • 3 sections: brand fundamentals, process basics, and case studies.
  • Over 100 branding subjects, checklists, tools, and diagrams.
  • 50 case studies that describe goals, process, strategy, solution, and results.
  • Over 700 illustrations of brand touchpoints.
  • More than 400 quotes from branding experts, CEOs, and design gurus.

"Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders--global and local. It's an essential reference for implementing an entire brand system."
- Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte

"Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic."
- Paula Scher, Partner, Pentagram

"Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to impact people, culture, and business."
- Alex Center, Design Director, The Coca-Cola Company

"Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand."
- Andrew Ceccon, Executive Director, Marketing, FS Investments

"If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible."
- Olka Kazmierczak, Founder, Pop Up Grupa

"The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted."
- Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi

About the Author

Alina Wheeler, Philadelphia, PA
Branding consultant whose clients have included Vanguard, Berwind, Advanta, Guardian, and IBM; Author of Brand Atlas: Branding Intelligence Made Visible, along with the past best-selling editions of Designing Brand Identity; Member of the advisory council for The Dictionary of Brand along with Seth Godin, Al Ries, Tom Kelley, and Hugh Dubberly; Frequent speaker to executives, practitioners and students around the world.

From the Publisher

Customer reviews

4.6 out of 5 stars
4.6 out of 5
100 customer ratings
5 star 83% (83%) 83%
4 star 8% (8%) 8%
3 star 3% (3%) 3%
2 star 1% (1%) 1%
1 star 4% (4%) 4%
How does Amazon calculate star ratings?

Review this product

Share your thoughts with other customers

Top international reviews

RM
5.0 out of 5 stars The Ultimate Branding ID book!
Reviewed in the United Kingdom on 17 December 2019
Verified Purchase
review image
2 people found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
ProjectGreen
5.0 out of 5 stars An excellent resource
Reviewed in the United Kingdom on 28 January 2019
Verified Purchase
One person found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
Jack Boswell
5.0 out of 5 stars Very good
Reviewed in the United Kingdom on 8 January 2019
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Warren
4.0 out of 5 stars Great insight into branding
Reviewed in the United Kingdom on 24 October 2018
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
jbnl77
5.0 out of 5 stars An Inspiring and Essential Text
Reviewed in Canada on 8 February 2019
Verified Purchase
One person found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
Amazon Customer
5.0 out of 5 stars Great value, would recommand for anyone interested in the topic
Reviewed in Germany on 4 February 2020
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Amazon Kunde
5.0 out of 5 stars Sehr gutes Buch.
Reviewed in Germany on 17 March 2020
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Andre
5.0 out of 5 stars Não deixe passar um único detalhe!
Reviewed in Brazil on 14 May 2020
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Amazon Customer
5.0 out of 5 stars must have branding book
Reviewed in Canada on 8 September 2019
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Cliente de Amazon
5.0 out of 5 stars A must read for every designer
Reviewed in Mexico on 24 November 2018
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Elaine L.
5.0 out of 5 stars A must for designers
Reviewed in Canada on 23 April 2019
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
vanni donato
4.0 out of 5 stars Un testo molto interessante, completo ed esauriente per i professionisti del branding.
Reviewed in Italy on 15 April 2018
Verified Purchase
One person found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
Lucrecia Fernández
5.0 out of 5 stars 👌🏼👌🏼👌🏼
Reviewed in Spain on 4 December 2018
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Eyeliner_and_ink
5.0 out of 5 stars Must have for anyone in the business
Reviewed in Canada on 6 April 2020
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Nprsa
5.0 out of 5 stars Must have!
Reviewed in Canada on 6 May 2019
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse