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Designing Brand Identity: An Essential Guide for the Whole Branding Team Hardcover – 6 October 2017

4.6 out of 5 stars 413 ratings

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Product details

  • Publisher : Wiley; 5th edition (6 October 2017)
  • Language : English
  • Hardcover : 336 pages
  • ISBN-10 : 1118980824
  • ISBN-13 : 978-1118980828
  • Dimensions : 22.1 x 2.54 x 27.43 cm
  • Customer Reviews:
    4.6 out of 5 stars 413 ratings

Product description

From the Publisher

Alina Wheeler, Philadelphia, PA
Branding consultant whose clients have included Vanguard, Berwind, Advanta, Guardian, and IBM; Author of Brand Atlas: Branding Intelligence Made Visible, along with the past best-selling editions of Designing Brand Identity; Member of the advisory council for The Dictionary of Brand along with Seth Godin, Al Ries, Tom Kelley, and Hugh Dubberly; Frequent speaker to executives, practitioners and students around the world.

From the Inside Flap

Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration.

  • 3 sections: brand fundamentals, process basics, and case studies.
  • Over 100 branding subjects, checklists, tools, and diagrams.
  • 50 case studies that describe goals, process, strategy, solution, and results.
  • Over 700 illustrations of brand touchpoints.
  • More than 400 quotes from branding experts, CEOs, and design gurus.

"Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It's an essential reference for implementing an entire brand system."
- Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte

"Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic."
- Paula Scher, Partner, Pentagram

"Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to impact people, culture, and business."
- Alex Center, Design Director, The Coca-Cola Company

"Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand."
- Andrew Ceccon, Executive Director, Marketing, FS Investments

"If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible."
- Olka Kazmierczak, Founder, Pop Up Grupa

"The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted."
- Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi


From the Publisher

Customer reviews

4.6 out of 5 stars
4.6 out of 5
413 global ratings
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Mrs Sheila Walsh
1.0 out of 5 stars Misleading title, no substance and a lot of waffle.
Reviewed in the United Kingdom on 4 June 2020
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3 people found this helpful
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RM
5.0 out of 5 stars The Ultimate Branding ID book!
Reviewed in the United Kingdom on 17 December 2019
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5.0 out of 5 stars The Ultimate Branding ID book!
Reviewed in the United Kingdom on 17 December 2019
Bravo Alina! For creating the ultimate knowledge collection of branding identity design. This book has no doubt helped hundreds of designers to step up their game to create more strategically successful design work. It's not an exaggeration that this book contains pretty much everything that everyone involved in branding identity design needs to know. The second part, including case studies of worldwide known brands, is simply a bonus to show you how the knowledge and insights are put in to practice — a fantastic book that is bursting with incredible content.
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ProjectGreen
5.0 out of 5 stars An excellent resource
Reviewed in the United Kingdom on 28 January 2019
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3 people found this helpful
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Jack Boswell
5.0 out of 5 stars Very good
Reviewed in the United Kingdom on 8 January 2019
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Warren
4.0 out of 5 stars Great insight into branding
Reviewed in the United Kingdom on 24 October 2018
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