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Design and Develop an Integrated Marketing Communication: BSBMKG523 [Print Replica] Kindle Edition
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|Language: English||Format: Print Replica|
This unit describes the skills and knowledge required to identify and evaluate the range of marketing communication options and media, to design an integrated marketing communication plan, and to develop a marketing communication brief and creative brief reflecting client needs and preferences. It applies to individuals working in a supervisory or management marketing or advertising role, within a marketing or advertising team or media organisation.
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