Backed by research across a dozen disciplines, A Deeper Truth explains how genetics and neurology impact perception, behavior, and choice. It also succeeds in providing a comprehensive explanation for disruption even in the arenas where Clayton Christensen himself acknowledges Disruption Theory fails.
Filled with stories and anecdotes, this book succeeds at being entertaining while defining the neurological, social, and evolutionary forces that influence our choices to adopt or reject new things. From products to social norms, these forces are reduced to rules that can be readily applied to de-risk innovation, predict how groups will respond, and ensure the success of your next change initiative, new product, startup, or innovation.
About the Author
Tim Stroh is a curious autodidact and serial entrepreneur with a passion for making a difference. In writing A Deeper Truth, his goal was to contribute in some small way to the boundaries of knowledge and, hopefully, wisdom. Born in Cedar Rapids, Iowa, and father of two, he has lived and worked in Europe, Asia, and Australia as well as the United States. In addition to time working with large multi-nationals, he has successfully grown multiple businesses from two-person start-ups to established organizations. He has a passion to contribute, strive for objectivity, and a willingness to think differently.