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A Deeper Truth: The New Science of Innovation, Human Choice and Societal Scale Behavior by [Stroh, Tim]
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A Deeper Truth: The New Science of Innovation, Human Choice and Societal Scale Behavior Kindle Edition

5.0 out of 5 stars 4 customer reviews

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Length: 228 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Product Description

A Deeper Truth explains why 9 out of 10 new products fail, the neuroscience behind human choice, and how disruptive successes leverage the fundamental nature of human decision-making.

Backed by research across a dozen disciplines, A Deeper Truth explains how genetics and neurology impact perception, behavior, and choice. It also succeeds in providing a comprehensive explanation for disruption even in the arenas where Clayton Christensen himself acknowledges Disruption Theory fails.

Filled with stories and anecdotes, this book succeeds at being entertaining while defining the neurological, social, and evolutionary forces that influence our choices to adopt or reject new things. From products to social norms, these forces are reduced to rules that can be readily applied to de-risk innovation, predict how groups will respond, and ensure the success of your next change initiative, new product, startup, or innovation.

About the Author

Tim Stroh is a curious autodidact and serial entrepreneur with a passion for making a difference. In writing A Deeper Truth, his goal was to contribute in some small way to the boundaries of knowledge and, hopefully, wisdom. Born in Cedar Rapids, Iowa, and father of two, he has lived and worked in Europe, Asia, and Australia as well as the United States. In addition to time working with large multi-nationals, he has successfully grown multiple businesses from two-person start-ups to established organizations. He has a passion to contribute, strive for objectivity, and a willingness to think differently.


Product details

  • Format: Kindle Edition
  • File Size: 5805 KB
  • Print Length: 228 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: BookBaby; 1 edition (3 January 2018)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B078SX6W8S
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 5.0 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: #271,761 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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13 June 2018
Format: Kindle EditionVerified Purchase
22 January 2018
Format: Kindle EditionVerified Purchase
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22 January 2018
Format: Kindle EditionVerified Purchase
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16 March 2018
Format: Kindle Edition
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Most helpful customer reviews on Amazon.com

Amazon.com: 5.0 out of 5 stars 2 reviews
Douglas Green
5.0 out of 5 starsFascinating and Fun look at humans' irrational behaviors
14 September 2018 - Published on Amazon.com
Verified Purchase
Stephanie Chandler
5.0 out of 5 starsAn important contribution to studies of human behavior
29 June 2018 - Published on Amazon.com
Format: Kindle Edition
One person found this helpful.

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