You don't need to own a Kindle device to enjoy Kindle books. Download one of our FREE Kindle apps to start reading Kindle books on all your devices.

  • Apple
    Apple
  • Android
    Android
  • Windows Phone
    Windows Phone
  • Click here to download from Amazon appstore
    Android

To get the free app, enter your mobile phone number.

kcpAppSendButton

Buying Options

Kindle Price: $9.99
includes tax, if applicable

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

<Embed>
A Deeper Truth: The New Science of Innovation, Human Choice and Societal Scale Behavior by [Stroh, Tim]
Kindle App Ad

A Deeper Truth: The New Science of Innovation, Human Choice and Societal Scale Behavior Kindle Edition

5.0 out of 5 stars 4 customer reviews

See all 2 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle
$9.99

Length: 228 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

Kindle Monthly Deals
Kindle Monthly Deals
New deals each month starting at $1.49. Learn more

Product description

Product Description

A Deeper Truth explains why 9 out of 10 new products fail, the neuroscience behind human choice, and how disruptive successes leverage the fundamental nature of human decision-making.

Backed by research across a dozen disciplines, A Deeper Truth explains how genetics and neurology impact perception, behavior, and choice. It also succeeds in providing a comprehensive explanation for disruption even in the arenas where Clayton Christensen himself acknowledges Disruption Theory fails.

Filled with stories and anecdotes, this book succeeds at being entertaining while defining the neurological, social, and evolutionary forces that influence our choices to adopt or reject new things. From products to social norms, these forces are reduced to rules that can be readily applied to de-risk innovation, predict how groups will respond, and ensure the success of your next change initiative, new product, startup, or innovation.

About the Author

Catherine is an author and professional editor in Melbourne Australia.

Product details

  • Format: Kindle Edition
  • File Size: 5805 KB
  • Print Length: 228 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: BookBaby; 1 edition (3 January 2018)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B078SX6W8S
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 5.0 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: #276,813 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
click to open popover

4 customer reviews

5.0 out of 5 stars

Review this product

Share your thoughts with other customers

13 June 2018
Format: Kindle EditionVerified Purchase
22 January 2018
Format: Kindle EditionVerified Purchase
One person found this helpful
Comment Report abuse
22 January 2018
Format: Kindle EditionVerified Purchase
One person found this helpful
Comment Report abuse
16 March 2018
Format: Kindle Edition
One person found this helpful
Comment Report abuse

Most helpful customer reviews on Amazon.com

Amazon.com: 5.0 out of 5 stars 2 reviews
Aria G
5.0 out of 5 starsFascinating and Fun look at humans' irrational behaviors
14 September 2018 - Published on Amazon.com
Verified Purchase
One person found this helpful.
Stephanie Chandler
5.0 out of 5 starsAn important contribution to studies of human behavior
29 June 2018 - Published on Amazon.com
Format: Kindle Edition
2 people found this helpful.