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Decoded: The Science Behind Why We Buy Hardcover – 1 February 2013

4.7 out of 5 stars 173 ratings

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Review

‘…he sets out to build the most comprehensive bridge yet between decision science and the day-to-day business of marketing….‘Decoded’ shows understanding behaviour is not the enemy of creativity but a springboard to it. Creatives more than anyone need to embrace it – not make it planning or research’s responsibility or assume a new video on YouTube renders the hardwiring of our brains irrelevant. Advertising will never be a science but it’s more science than most working in it realise’  (25th January 2013, http://mumbrella.com.au)

Review

??he sets out to build the most comprehensive bridge yet between decision science and the day-to-day business of marketing?.?Decoded? shows understanding behaviour is not the enemy of creativity but a springboard to it. Creatives more than anyone need to embrace it ? not make it planning or research?s responsibility or assume a new video on YouTube renders the hardwiring of our brains irrelevant. Advertising will never be a science but it?s more science than most working in it realise?  (25th January 2013, http://mumbrella.com.au)

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Product details

  • Publisher ‏ : ‎ Wiley; 1st edition (1 February 2013)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 1118345606
  • ISBN-13 ‏ : ‎ 978-1118345603
  • Dimensions ‏ : ‎ 15.75 x 2.29 x 23.11 cm
  • Customer Reviews:
    4.7 out of 5 stars 173 ratings

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