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The 7 Day Startup: You Don't Learn Until You Launch by [Dan Norris, Rob Walling]

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Dan Norris

The 7 Day Startup: You Don't Learn Until You Launch Kindle Edition

by Dan Norris (Author), Rob Walling (Foreword) Format: Kindle Edition

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From generating ideas to gaining your first paying customers, The 7 Day Startup is the bootstrapper’s bible for launching your next product.

In The 7 Day Startup, Dan Norris, author and founder of wpcurve.com, shows us exactly how he built a cashflowing small business startup from scratch in 7 days (and has since grown it to over $400,000 in annual recurring revenue in a few short years).

What you'll learn in The 7 Day Startup

- Why validation isn’t the answer
- How to evaluate your small business startup idea
- How to choose a business name, fast
- How to build a website in 1 day for under $100
- 10 proven ways to market a business quickly

And much, much more…

Who this book is for

- Small Business Founders
- Entrepreneurs (and Wantrepreneurs)
- Freelancers and Agencies
- Bootstrappers

Additional resources included in The 7 Day Startup to help you build your startup

- Idea evaluation spreadsheet
- Business name checklist
- Growth tracking spreadsheet
- Marketing idea checklist for your small business startup
- List of over 100 startup and new business resources

Length: 206 pages	Word Wise: Enabled	Enhanced Typesetting: Enabled
Page Flip: Enabled	Language: English

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Product description

About the Author

Dan Norris is a 4-time Amazon best-selling business book Author. His first book The 7 Day Startup went to #1 in the Startups category on Amazon, sold 30,000+ copies and inspired thousands of entrepreneurs around the world to launch their companies. It rates 4.7 on average from over 340 reviews and is regularly listed in top business book lists. His second book Content Machine ranked at #1 in the web marketing category and went onto sell 15,000+ copies rating 4.8 out of 122 reviews. Dan's dry humour, ruthless honesty and genuine storytelling make his books interesting and fun but the focus is always on being actionable. With Operation Brewery and Create or Hate coming out in 2016 Dan became a 4-time Amazon best-selling author. His books have been translated into 9 languages and used in business courses at university level around the world.

Product details

Format: Kindle Edition
File Size: 8024 KB
Print Length: 206 pages
Simultaneous Device Usage: Unlimited
Sold by: Amazon Australia Services, Inc.
Language: English
ASIN: B00NZFKB8S
Text-to-Speech: Enabled
X-Ray:

Enabled
Word Wise: Enabled
Enhanced Typesetting: Enabled
Customer Reviews: 395 customer ratings
Amazon Bestsellers Rank: #9,589 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #18 in Entrepreneurship (Kindle Store)
- #1903 in Textbooks & Study Guides
- #61 in Entrepreneurship (Books)

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Customer reviews

5 star		78%
4 star		15%
3 star		4%
2 star		2%
1 star		1%

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Rebecca McFarland

A great read - no BS!

Reviewed in Australia on 7 January 2018

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Dan tells it how it is and I appreciate that in his writing. I like how he breaks down the steps and doesn’t fluff about. In saying that, I am by nature a bit of a fluffier so I’m not sure I’ll be able to follow his methods to a tee, but there were some great takeaways for me that I’ve definitely taken into consideration when starting a new business. Thanks Dan!

One person found this helpful

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Ben McAdam

When starting your business, focus on what matters

Reviewed in Australia on 12 October 2016

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We used this book about 14 months ago to start our online business, and we're growing like crazy!

I love how this book focuses only on what you need to start a business, and removes traditional steps that people use to procrastinate rather than achieve.

One person found this helpful

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Brendan

Motivational and practical outline

Reviewed in Australia on 23 March 2018

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7 day startup motivates you to launch now and explains why this is more efficient. It has a lean startup philosophy. Also packed with some practical thinking frameworks and advice. An easy read.

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V Jeffels

Helpful

Reviewed in Australia on 4 March 2017

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Helpful, practical, do-able. One of a handful of books that effectively explains how to succeed through start-up. I will be putting these principles into practice.

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Oliver

Five Stars

Reviewed in Australia on 30 September 2017

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Excellent book for small-time entrepreneurs who need to start somewhere - fast!

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craig

Very thought provoking

Reviewed in Australia on 11 October 2016

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In reading this book I have learnt that maybe the idea that I had for a business, wasn't such a great idea....makes you think a lot!

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michele

A mix of common sense and nonsense

Reviewed in Australia on 3 February 2020

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Hadn't learnt much

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Peter

Great tool

Reviewed in Australia on 22 June 2016

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Great tool and motivation. Clear language and steps to follow. Thanks Dan, can't wait to get $*** done 7day startup style

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Top international reviews

Martin Salter

The ideas behind it are what business should take on board. A good read and a good motivator to get off your butt!

Reviewed in the United Kingdom on 12 May 2016

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Quote from Amazon Page: "The 7 Day Startup is the bootstrapper's bible for launching your next product".

I would argue that it is actually more than that. It delivers basic principles that anyone in business should consider and offers proof of concepts during the read. It has a couple of minor flaws, but that would be expected in a book that tries to cover it all in just a short read.

The Good:
If you are a serial procrsatinator and looking for evidence of life in business, then this is a good read. It will not solve your procrastination tendencies, but it may offer some insight into the world of possibility

The Not so Good:
In essence the argument that Dan presents can be a little flawed. For example due to his past failings, Dan had some contacts that I would guess were some of his initial clients on his actual launch week. For someone starting from a complete clean slate, this process for client acquisition may come a little slower. I am a firm believer in the principle of finding a problem and offering a solution, especially when its something that people in some form are already paying for, so that point is covered well.

Value for Money:
Simple answer for me is Yes, it is value for money. This is enforced by my comments below on Did I Learn Anything?

Did I learn Anything from my Read?
Actually yes. The learning points were more about validation and jolting nuggets that I had let slip over time. This for me qualifies as a good read.

Would I recommend to a Friend of Mine?
Yes, I would. Whilst it may not be a lightning bolt for all, it certainly would be a good book to go back to from time to time to remind you of where you should be and what finer points you should pay attention to.

Dan does a great job of getting across his reasons why you should focus on short and fast launches. He comes from a very personal angle of failures that led to a last chance attempt with only days to go before he had to go back to doing a regular job.

This pushed him into succeeding and learning as he went. His shift focused on the customer and not his own drivers. In his first attempt at business he spent over six months of invested time in creating a product he was certain would make him his first million dollars. The only issue was that he never launched it. Why? It was simple because at the time he was in his early 20's on a business degree and needed a project to get his marks up. He had written an awesome business plan but the marks on the paper did not require it to be actually launched, so he didn't.

The lesson he learned though was this: You don't learn until you launch

I love his process of providing motivation to the premise of how you really can launch in 7 days. He even outlines each day, telling you what needs to get done on that day. I was reading on a Kindle Reader on my iPad, and the detail did not start to actually pan out until page 69 of 204. This is when Dan begins to outline each day by breaking it down into what you need to do, so it is a short read, about 3 hours in my case, but it does pack punches with good overall information.

9 people found this helpful

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Christopher Sutton

Highly recommended - the most practical and useful "lean startup" book yet.

Reviewed in the United Kingdom on 30 September 2014

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Practical, actionable, powerful advice for ensuring your new startup is a success.

There are far too many business books out there which teach abstract lessons, or try to justify their advice by pointing to big-name success stories, and conducting a post-hoc rationalisation of their success. This book is different.

Dan Norris doesn't just spout his opinions and hope to dazzle you into believing him. He has walked the walk, putting his own principles into practice, and shared the results publicly on the WPCurve blog. This book continues that, sharing results from his own (sometimes painful) experience, to vividly bring to life the reasoning behind the principles he puts forward.

The philosophy will be familiar to any "lean startup" fans - in fact, it's right there in the title: "You don't learn until you launch". But where many lean startup text fall short is on the practicalities. What does it actually mean to ship an MVP? How early is too early and exactly how do you figure out what the "minimal" in MVP means for your project?

This book is a vital next step in the lean startup literature. It picks apart some of the confusion, misunderstandings and pitfalls in the lean approach and replaces them with a pragmatic strategy which answers the vital questions a.s.a.p.

It has a catchy title, reminiscent of The 4-Hour Work Week. But don't let that fool you. This isn't a hype-y snakeoil promise-overnight-success kind of book. In fact, it's the exact opposite. Highly pragmatic, extremely honest, and as a result hugely useful.

The "14 Business Rules to Live By" section at the end is an excellent summary and something I know I'll be re-reading whenever I feel myself drifting off course.

Highly recommended for any entrepreneur (or wantrepreneur) who loves the idea of "lean startup" and MVP and is ready for an actionable, practical how-to manual to help put it all into practice and achieve success.

14 people found this helpful

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Steven Cholerton

Engaging, uplifting, honest and fun !

Reviewed in the United Kingdom on 30 September 2014

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The most easy to read business book with the highest content to page ratio. Can be read quickly, in fact I recommend you read it through first and then again a second time, slowly, and this time take notes. Engaging, uplifting, honest and fun - this is the number one book to buy if you are interested in creating your own startup. Written from experience, and it shows. I've put the paperback edition in my basket as well because this is one book you want on your shelf. Well done Dan :-)

5 people found this helpful

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Rob Cubbon

A great enjoyable and informative read.

Reviewed in the United Kingdom on 8 May 2015

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If you don't get pumped by this book you never will. The book chronicles the amazing journey of Dan Norris from when he was bogged down, losing money and stuck in the details of a previous business to where he's setting up WPCurve from scratch to profitable in a matter of a few short days. It's so exciting seeing how he just put a website together with a "BUY" button and followed what he learned from his customers. Don't start a business without having read this!

One person found this helpful

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Andy Brown

I was thus hoping this book would be packed with lots of practical advice as per their blog posts - I wasn't disappointed! I the

Reviewed in the United Kingdom on 4 October 2014

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Have followed the success of WPCurve.com via their transparent monthly income reports, and have always relished the chance to read their valuable business lessons. I was thus hoping this book would be packed with lots of practical advice as per their blog posts - I wasn't disappointed!

I therefore have no hesitation in recommending this book.

An enjoyable read with a powerful message.

3 people found this helpful

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Bexster73

inspiring and actionable

Reviewed in the United Kingdom on 18 April 2015

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I REALLY enjoyed this book. It wasn't just a heap of unattainable goals, it was real actionable content. I felt inspired and motivated by it and have actually put stuff into practice. The skill in this writing is the making it real and doable and Dan's honesty. It's not condescending or preachy which so many books like this can be, instead it's real, relatable and the first thing in a long time that's made me think I can do this and put a rocket up my arse to actually get in and to it! Great read.

2 people found this helpful

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Amine BEN

Great Book a must read

Reviewed in the United Kingdom on 27 January 2015

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It start slow with few chapters then the more you stick to the reading, it start to make sense.... I didn't put it down once I got my head diving deep in to the true world of online biz. This book is a must read if you are looking to build a platform, blog or niche... There are few guidelines along it pages & it will help avoid some big major mistake & lift you to the next level. Please take time to purchase this book & start implement his advise & guidance

One person found this helpful

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Jax

Excellent Book

Reviewed in the United Kingdom on 8 December 2015

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Very good. Useful and actionable information, no fluff. I appreciate your efforts to be honest and upfront about the challenges. You haven't written, "well I was in a 6 figure corporate job,, which I left to pursue a dream and it turned out wonderful overnight!. You clearly have worked your backside off first with a few failures on the way. Thanks for sharing with me

One person found this helpful

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Personaltrainer

Have an idea but don't know how to launch? This book will cut through the fluff and get you executing.

Reviewed in the United Kingdom on 2 May 2017

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Enjoyed the book immensely. I've been looking into starting an online business for the last 2 years and I finally quit working for the 'man' a couple months ago and started an info-products business 3 months ago. For anyone, who's tried to set-up an online business, knows there is so much crap you have to wade through, so when you find a resource like this that sets out exactly what you have to do, you feel really lucky.

I recommend it to anyone who has an idea but doesn't know how to launch.

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Konstantinos M.

The perfect compass to start navigating into entrepreneurship

Reviewed in the United Kingdom on 6 March 2016

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This is a great book for what it is. Which means that if you are a serial entrepreneur then you might know a lot of the things mentioned in it. But in such a case it wouldn't be for the book to be blamed but for you who chose it.

If you are someone like me, with the burning desire and the vivid intention to start a business but you have no idea about business or entrepreneurship all together and you have no clue as to where to start, then this book is a great place to start.

Straightforward, to the point, actionable, easy and quick to read and with some nice references to follow when you are done with it. It gave me the framework to adjust my mindset, the basic knowledge to start understanding how entrepreneurship works and started a very exciting domino. I believe and I hope that it can do the same for you.

And one last note. No matter how many books you might read, the biggest truth is written before you turn the first page in this book: You don't learn until you launch. And once you launch you just have to keep going through struggle, pain and dust till you see the light of success.

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Mervyn Smallwood

Everyone launching a business online should read this!

Reviewed in the United Kingdom on 28 May 2015

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Very thought-provoking. Fits well with 'The Lean Start-up' by Eric Rees and 'The 4-Hour Work Week' by Tim Ferriss. Prompts you to take action and launch your start-up quickly so you can test and get results without wasting time. It might not be possible to get every business launched and validated within 7 days, but the principles Dan outlines are definitely worth considering.

One person found this helpful

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Pete H

A great, inspiring read

Reviewed in the United Kingdom on 29 November 2015

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An amazing step by step guide to launching your online business. You must get this as the tips in here are invaluable! A great, inspiring read

One person found this helpful

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Miss R T Shalloe

My head is now spinning with ideas!

Reviewed in the United Kingdom on 16 July 2015

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This was an excellent read recommended by a good friend and business associate of mine. The only down side is that my head is now spinning with lots of different ideas! I will definitely be pickling one and going back to the start to launch something spectacular soon! Thank you for all of your words of valuable wisdom.

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Andrey

Four Stars

Reviewed in the United Kingdom on 7 October 2017

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Interesting facts but not super catching. good for the knowledge and congrats to the author for achievements!

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David shaw

Read this ASAP simple

Reviewed in the United Kingdom on 24 December 2015

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Such a refreshing and honest book that tells any entrepreneur how to launch and learn! Dan lists out exactly what mistakes he made and how he learned from every single one of them.

One person found this helpful

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