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Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois Mass Market Paperback – 13 March 2012

4.4 out of 5 stars 252 ratings

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Arrives: 14 - 18 Aug
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  • Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
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  • It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden
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  • Whatever You Think Think The Opposite
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Review

"Positions [Lois] as a kind of belligerent elder statesman... [his] personality [...] springs gleefully from every page... His portfolio is peppered with campaigns, slogans and design work that truly influenced popular culture... Damn Good Advice contains numerous examples of how [Lois'] innovative, at times outrageous thinking has won his agencies new business." --Creative Review

"This ad man is Mad man." --New York Post

"An Innovation Bible... A must-have spine stiffener for artists and entrepreneurs alike." --The Huffington Post

"George Lois offers indispensable lessons, practical advice, facts, anecdotes, and inspiration for all those looking to succeed in life, business, and creativity." --NPR's Morning Edition

"An irreverent, playful, genuinely useful set of rules to live by for aspiring creatives." --Details

"A legendary career book." --A Cup of Jo

About the Author

George Lois is the original Mad Man, the legendary Mr Big Idea and an acclaimed cultural provocateur who has profoundly changed the marketing and cultural world with his unique and inspirational cultural reasoning. Born in New York City in 1931, Lois studied at Pratt Institute in Brooklyn before setting off for Madison Avenue in the early 1950s, eventually joining Doyle Dane Bernbach in 1958. He went on to form four seminal New York advertising agencies and was a pioneer of the landmark Creative Revolution in American Advertising in the 1960s. Famous for his iconic Esquire covers from the 1960s and 70s, Lois has written nine books, including Phaidon s $ellebrity in 2003, and won a plethora of awards. He lives in New York with his wife Rosie and continues to work as a marketing and creative entrepreneur.

Customer reviews

4.4 out of 5 stars
4.4 out of 5
252 customer ratings
5 star 68% (68%) 68%
4 star 16% (16%) 16%
3 star 9% (9%) 9%
2 star 3% (3%) 3%
1 star 4% (4%) 4%
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Top international reviews

Spielmann
4.0 out of 5 stars Inspiring, and might change the way you think about marketing
Reviewed in the United Kingdom on 23 March 2015
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Amazon Customer
5.0 out of 5 stars A must have for creative minds.
Reviewed in the United Kingdom on 26 September 2019
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Ashley C Woodhams
4.0 out of 5 stars Quite enjoyed it
Reviewed in the United Kingdom on 5 May 2019
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bim1982
4.0 out of 5 stars Great little read
Reviewed in the United Kingdom on 2 January 2017
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Amazon Customer
5.0 out of 5 stars tips
Reviewed in the United Kingdom on 13 January 2020
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David Barnes
5.0 out of 5 stars Brilliant jerk
Reviewed in the United Kingdom on 28 February 2017
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Ivett
5.0 out of 5 stars Good for teenagers as well
Reviewed in the United Kingdom on 8 April 2016
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Berserk
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 11 December 2017
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Amazon Customer
5.0 out of 5 stars Brilliant little book
Reviewed in the United Kingdom on 14 December 2017
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Michael Wolff
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 8 June 2018
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kasim ali
5.0 out of 5 stars ... ali on the esquire cover with the arrows real nice real funny guy don't like him dissing jon hamms ...
Reviewed in the United Kingdom on 14 August 2015
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J. Baker
5.0 out of 5 stars Damn good advice is rare.
Reviewed in the United Kingdom on 10 April 2016
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Supaluca
4.0 out of 5 stars mad man
Reviewed in the United Kingdom on 7 May 2012
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5 people found this helpful
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Barbara Burgess
5.0 out of 5 stars good book
Reviewed in the United Kingdom on 7 May 2018
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r
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 21 May 2018
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