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The Copy Book Hardcover – 7 May 2018

4.6 out of 5 stars 124 ratings

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Product details

  • Hardcover : 544 pages
  • ISBN-10 : 3836568527
  • ISBN-13 : 978-3836568524
  • Dimensions : 14.61 x 5.08 x 19.69 cm
  • Publisher : TASCHEN (7 May 2018)
  • Language: : English
  • Customer Reviews:
    4.6 out of 5 stars 124 ratings

Product description

Review

"The Copy Book convinced me that everyone in business should study the art of copywriting."--Fortune.com

About the Author

D&AD es una organización benéfica y educativa sin ánimo de lucro, creada en 1962 por un grupo de diseñadores y directores artísticos londinenses entre los que se contaban David Bailey, Terence Donovan y Alan Fletcher; tanto en las listas de miembros del jurado como en las de los galardonados podemos encontrar los nombres de auténticas figuras clave de la profesión. D&AD vela por el mantenimiento de estándares en el sector, y los premios que concede anualmente (los más destacados y prestigiosos del ramo) son siempre un muestrario de creatividad y originalidad desbordantes, excelencia técnica e innovación en el campo del diseño y la publicidad.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
124 global ratings
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Top review from Australia

Reviewed in Australia on 16 May 2019
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Top reviews from other countries

Zivile Barkauskaite
1.0 out of 5 stars It come in different language
Reviewed in the United Kingdom on 21 April 2020
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One person found this helpful
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J. Carl
4.0 out of 5 stars A good compilation of some brilliant writing
Reviewed in the United Kingdom on 29 August 2013
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One person found this helpful
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Richard Hayter
5.0 out of 5 stars An essential guide for anyone who writes copy for advertising.
Reviewed in the United Kingdom on 13 November 2011
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2 people found this helpful
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Danielle
5.0 out of 5 stars Highly recommended for any designers
Reviewed in the United Kingdom on 18 February 2015
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Helen Crawford
5.0 out of 5 stars Brilliant
Reviewed in the United Kingdom on 16 August 2012
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