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D&AD. The Copy Book Hardcover – 16 May 2018

4.8 out of 5 stars 186 ratings

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Product description

Review

The Copy Book convinced me that everyone in business should study the art of copywriting. ― Fortune.com

About the Author

D&AD es una organización benéfica y educativa sin ánimo de lucro, creada en 1962 por un grupo de diseñadores y directores artísticos londinenses entre los que se contaban David Bailey, Terence Donovan y Alan Fletcher; tanto en las listas de miembros del jurado como en las de los galardonados podemos encontrar los nombres de auténticas figuras clave de la profesión. D&AD vela por el mantenimiento de estándares en el sector, y los premios que concede anualmente (los más destacados y prestigiosos del ramo) son siempre un muestrario de creatividad y originalidad desbordantes, excelencia técnica e innovación en el campo del diseño y la publicidad.

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Product details

  • Publisher ‏ : ‎ TASCHEN; Main edition (16 May 2018)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 544 pages
  • ISBN-10 ‏ : ‎ 3836568527
  • ISBN-13 ‏ : ‎ 978-3836568524
  • Dimensions ‏ : ‎ 14.73 x 4.06 x 20.07 cm
  • Customer Reviews:
    4.8 out of 5 stars 186 ratings

Customer reviews

4.8 out of 5 stars
4.8 out of 5
186 global ratings
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Top review from Australia

Reviewed in Australia on 16 May 2019
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Top reviews from other countries

Dormeuse
5.0 out of 5 stars Mitico!
Reviewed in Italy on 28 March 2021
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Federico Russo
5.0 out of 5 stars La Bibbia del copywriting
Reviewed in Italy on 26 July 2018
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3 people found this helpful
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Silvio César
5.0 out of 5 stars Um livro importante para quem quer entender como palavras tem poder.
Reviewed in Brazil on 24 July 2019
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One person found this helpful
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germano
5.0 out of 5 stars Economico ma prezioso (anche nella rilegatura)
Reviewed in Italy on 6 August 2019
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Giannella
5.0 out of 5 stars Imprescindible para amantes de la publicidad
Reviewed in Spain on 10 December 2018
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