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The Customer-Driven Playbook: Converting Customer Feedback into Successful Products by [Travis Lowdermilk, Jessica Rich]

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The Customer-Driven Playbook: Converting Customer Feedback into Successful Products Kindle Edition

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Length: 254 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Product Description

Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That’s where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas, and create fantastic products they’ll love.

To build successful products, you need to continually test your assumptions about your customers and the products you build. This book shows team leads, researchers, designers, and managers how to use the Hypothesis Progression Framework (HPF) to formulate, experiment with, and make sense of critical customer and product assumptions at every stage. With helpful tips, real-world examples, and complete guides, you’ll quickly learn how to turn Lean theory into action.

  • Collect and formulate your assumptions into hypotheses that can be tested to unlock meaningful insights
  • Conduct experiments to create a continual cadence of learning
  • Derive patterns and meaning from the feedback you’ve collected from customers
  • Improve your confidence when making strategic business and product decisions
  • Track the progression of your assumptions, hypotheses, early ideas, concepts, and product features with step-by-step playbooks
  • Improve customer satisfaction by creating a consistent feedback loop

About the Author

Travis Lowdermilk has been building software experiences as both a developer and a designer for over 15 years. Currently, Travis is a UX Designer at Microsoft, helping teams apply design thinking to their products.

To learn more about Travis, visit: www.travislowdermilk.com

Jessica Rich is a UX Researcher at Microsoft with a PhD in Human Factors. With over a decade of experience in the software industry, Jessica has lead teams through customer and product development using Lean strategies.


Product details

  • Format: Kindle Edition
  • File Size: 3580 KB
  • Print Length: 254 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: O'Reilly Media; 1 edition (20 June 2017)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B073234PVW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Customer Reviews: 4.5 out of 5 stars5 customer ratings
  • Amazon Bestsellers Rank: #318,752 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Marco GG
5.0 out of 5 stars Muy bueno
Reviewed in Mexico on 15 September 2019
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Peter S.
5.0 out of 5 stars This book is required reading for product teams!
Reviewed in the United States on 1 April 2019
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Bharat singh ranawat
5.0 out of 5 stars Great
Reviewed in the United States on 10 August 2019
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