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Customer Dreams: How Embracing Your Customer's Aspiration Revitalizes Your Small Business by [Glassey, Alex]
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Customer Dreams: How Embracing Your Customer's Aspiration Revitalizes Your Small Business Kindle Edition


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Length: 72 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Product Description

Conventional business thinking causes small businesses to underperform and fail.
Which is tragic, because it’s so unnecessary.

Customer Dreams uses a wonderful story and a step-by-step guide to show you how a simple shift in thinking increases the creativity, innovation and profitability of any small business.

Customer Dreams tells you to forget all the conventional business advice you’ve heard. You know, the stuff that tells you to listen to what customers want and then deliver it. With a cherry on top.
It’s nonsense.

That advice inevitably leads you into a hyper-competitive “transaction box” that squeezes out your profit, your creativity, and your success.
Ain’t no cherries there.

That's because there’s a fundamental conflict at the heart of all your customer relationships:
You want to get more cash.
They want to spend less cash.

This is a zero-sum game. And your customer controls the cash so it’s a game you’re going to lose.

There's only one thing left to do: you need to change the game.

Customer Dreams will inspire and entertain you. But this is serious stuff, so you'll also learn:

• HOW a small business gets caught in the “transaction box”.

• The BENEFITS of escaping the “transaction box”.

• A step-by-step GUIDE that will make YOUR business more creative, more innovative, and more profitable.

Customer Dreams evolved out of Alex Glassey's extensive experience with thousands of business owners in over 100 countries. It's easy-to-read. It's practical. And it works.

David Worrell, a small business owner and partner in FUSE Financial Partners, said this:

"Customer Dreams is a refreshingly candid look at the real trials and troubles of a customer-facing business. By deeply examining the role that we each play in the lives of our customers, we learn to differentiate our offering and truly put customers first. But Customer Dreams is not a trivial lesson – this is a rock solid look at the way a shift in perspective can transform an organization (large or small)."

Product details

  • Format: Kindle Edition
  • File Size: 1343 KB
  • Print Length: 72 pages
  • Publisher: Alex Glassey; 1 edition (12 April 2016)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B01CT9GTU4
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #392,054 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews on Amazon.com (beta) (May include reviews from Early Reviewer Rewards Program)

Amazon.com: 4.9 out of 5 stars 7 reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Concise and distilled insights 12 April 2016
By J. H. S. Roodt - Published on Amazon.com
Format: Kindle Edition Verified Purchase
A consice and readable book that will help any entrepreneur focus on 10 key issues, starting with the customer perspective, rather than your own ideas and finally reminding us that we are in this for the enjoyment.
The book follows the trials and tribulations of a small business and uses it as a vehicle to explain key insights and concepts. It does this in an entertaining manner and keeps it short and sweet.
I have a range of books on my shelf and this little gem will be on my list of gifts to new entrepreneurs, simply because it says it all so well.
For me it is a nice reminder of key learning, even after 25 years in technology development and new initiative establishment, and especially as I aim to launch a new app soon.
And it costs less than a bunch of good flowers.
1 of 1 people found the following review helpful
5.0 out of 5 stars You don't sell what you think you sell! Read this book to figure out what your customer is buying from you! 23 April 2016
By Craig Loring - Published on Amazon.com
Format: Kindle Edition Verified Purchase
This book brings a new perspective to "What do I provide to the customer?" It contributes stimulates a new view toward marketing, pricing and products that create the uniqueness (WOW) that we strive for. It will lead to rethinking your whole business approach. Loved the Book
1 of 1 people found the following review helpful
5.0 out of 5 stars I found “Customer Dreams” extremely helpful for entrepreneurs of businesses ... 13 April 2016
By Paolo Toni - Published on Amazon.com
Format: Kindle Edition Verified Purchase
I found “Customer Dreams” extremely helpful for entrepreneurs of businesses of any size to re-think their vision in order to re-design and hone their strategy for success by not being resistance to change and more risk-taker. Many thanks, Alex
1 of 1 people found the following review helpful
4.0 out of 5 stars Solid advice 28 April 2016
By T. Box - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Alex offers some very good advice in a very friendly, easy to consume package. If you run a small business you'll enjoy this short read.
1 of 1 people found the following review helpful
5.0 out of 5 stars "Muy recomendable su lectura" (Xavier Fumanal) 13 April 2016
By Xavier Fumanal - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Excellent and clear "trip/roadmap" for mindset managers. Thanks a lot Alex