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The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance by [Brown, Linden, Brown, Christopher]

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The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance Kindle Edition

4.8 out of 5 stars 18 ratings

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Length: 338 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description


"Linden and Chris Brown have written the best book on what it takes to build a genuine customer culture in an organization. Their framework and their stories will inspire you to take the next step." -- Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. "A customer-focused culture is a powerful competitive advantage. This book will show you how to diagnose the level of a customer culture and then make the leadership moves to raise this level." -- George Day, Geoffrey T. Boisi Professor of Marketing and Co-Director of the Mack Institute for Innovation Management, Wharton, University of Pennsylvania. "Creating unique customer engagements is an essential ingredient of the 'Starbucks Experience.' Crafting an authentic culture is essential to insuring that all employees consistently execute and innovate the highest quality customer experience. Linden and Chris provide a unique framework and road map to build this culture within large and small organizations." -- Arthur Rubinfeld, chief creative officer and president, Global Innovation and Evolution Fresh Retail, Starbucks.

Product Description

What do Toyota, Apple, and Zappos have in common?


And now, with this research-based method, you can replicate their success with your business

Based on more than 60 studies and the authors’ three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization.

Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc.

Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.

Product details

  • Format: Kindle Edition
  • File Size: 3975 KB
  • Print Length: 338 pages
  • Publisher: McGraw-Hill Education; 1 edition (6 December 2013)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Customer Reviews: Be the first to review this item
  • Amazon Bestsellers Rank: #451,821 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most helpful customer reviews on 4.8 out of 5 stars 17 reviews
Kevin Foley
5.0 out of 5 stars A very important book that explains how to achieve superior business performance with truly new insights on what it means to be
27 January 2014 - Published on
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10 people found this helpful
David C.
5.0 out of 5 stars Best of all, it's 100% implementable.
25 April 2016 - Published on
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2 people found this helpful
David Madsen
4.0 out of 5 stars I liked this book
25 February 2015 - Published on
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2 people found this helpful
5.0 out of 5 stars Excellent Resource for Business Leaders
8 January 2014 - Published on
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3 people found this helpful