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The Curve: Turning Followers into Superfans by [Nicholas Lovell]

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The Curve: Turning Followers into Superfans Kindle Edition

4.5 out of 5 stars 35 ratings

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Length: 242 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

From the Inside Flap

The Curve is a new way of doing business and of seeing the world.

For most of the last century, companies strived to sell more and more products at uniform prices. But the future of business is about variation: tailoring products for customers of all stripes, and letting your biggest fans spend as much as they like on things they value.

The Curve shows us not to be afraid of giving some things away for free. The internet helps you forge direct relationships with a vast global audience, and take them on a journey from freeloaders into superfans. Value lies in how you make people feel, by building communities, bespoke products and experiences. Small numbers of high spenders are enough to fuel a profitable business.

In games, free is becoming the norm, but some people now spend hundreds or thousands of dollars playing a single game. You can already see the Curve transforming areas like music, books and film, and it will rapidly spread to the physical world as 3D printing becomes reality.

With stories drawn from artists, toymakers, sports, food, manufacturing and more, The Curve is nothing short of a business thinking revolution.

--This text refers to an out of print or unavailable edition of this title.

From the Back Cover

'Business is changing. The days of one-size fits all are over. From pay-what-you-want pricing to niche customization, customers have come to expect (and demand) more. The Curve welcomes us to this new reality and shows us how to take advantage of the exciting opportunities it offers'
Jonah Berger, author of Contagious: Why Things Catch On

'An astute and perceptive guide to the new rules for making money in a radically disrupted internet economy. This book deserves to be a hit'
David Rowan, editor, WIRED

'Before reading this book, I was behind the curve. Now, I'm behind The Curve - as a supporter of Nicholas Lovell's provocative and important thesis that marketers have to think very differently today about the relationship between pricing and value'
Robert Cialdini, author of Influence

--This text refers to an out of print or unavailable edition of this title.

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4.5 out of 5 stars
4.5 out of 5
35 customer ratings
5 star 69% (69%) 69%
4 star 13% (13%) 13%
3 star 18% (18%) 18%
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Top international reviews

4.0 out of 5 stars Excellent pricing concept, maybe limited to internet / media industry?
Reviewed in the United Kingdom on 16 November 2014
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Simon Harris
5.0 out of 5 stars A great insight into the future of potentially all consumer orientated businesses.
Reviewed in the United Kingdom on 12 October 2013
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James
5.0 out of 5 stars Getting rid of the fear factor of free
Reviewed in the United Kingdom on 29 November 2013
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Andy Payne
5.0 out of 5 stars A MUST read
Reviewed in the United Kingdom on 20 December 2013
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Fiona
5.0 out of 5 stars something to think about
Reviewed in the United Kingdom on 7 August 2014
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Bayo
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 5 January 2017
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Doris Lessing
4.0 out of 5 stars Goo book about business and the modern marketplace
Reviewed in the United Kingdom on 7 February 2014
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Lion Heart
5.0 out of 5 stars excellent
Reviewed in the United Kingdom on 17 July 2015
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Ricardo V.
5.0 out of 5 stars Really good and useful. Read it with your mind open and you'll get a torrent of valuable information.
Reviewed in the United Kingdom on 13 July 2015
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3.0 out of 5 stars Three Stars
Reviewed in the United Kingdom on 20 November 2016
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Kindle Customer
5.0 out of 5 stars very well written with a lot of practical examples of ...
Reviewed in the United Kingdom on 22 September 2014
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Petite Bouche
5.0 out of 5 stars Inspiring yet grounded in the real world.
Reviewed in the United Kingdom on 18 October 2014
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5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 21 December 2015
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One from the west
5.0 out of 5 stars The model for new age business
Reviewed in India on 2 May 2014
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Axel
5.0 out of 5 stars Essentiel pour tous ceux qui travaillent dans la culture !
Reviewed in France on 12 February 2018
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