- Format: Kindle Edition
- File Size: 744 KB
- Print Length: 242 pages
- Publisher: Penguin (3 October 2013)
- Sold by: Penguin UK
- Language: English
- ISBN-10: 0670923222
- ISBN-13: 978-0670923229
- ASIN: B00CBO0BHK
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Customer Reviews: 35 customer ratings
- Amazon Bestsellers Rank: #827,151 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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The Curve: Turning Followers into Superfans Kindle Edition
From the Inside Flap
The Curve is a new way of doing business and of seeing the world.
For most of the last century, companies strived to sell more and more products at uniform prices. But the future of business is about variation: tailoring products for customers of all stripes, and letting your biggest fans spend as much as they like on things they value.
The Curve shows us not to be afraid of giving some things away for free. The internet helps you forge direct relationships with a vast global audience, and take them on a journey from freeloaders into superfans. Value lies in how you make people feel, by building communities, bespoke products and experiences. Small numbers of high spenders are enough to fuel a profitable business.
In games, free is becoming the norm, but some people now spend hundreds or thousands of dollars playing a single game. You can already see the Curve transforming areas like music, books and film, and it will rapidly spread to the physical world as 3D printing becomes reality.
With stories drawn from artists, toymakers, sports, food, manufacturing and more, The Curve is nothing short of a business thinking revolution.--This text refers to an out of print or unavailable edition of this title.
From the Back Cover
'Business is changing. The days of one-size fits all are over. From pay-what-you-want pricing to niche customization, customers have come to expect (and demand) more. The Curve welcomes us to this new reality and shows us how to take advantage of the exciting opportunities it offers'
Jonah Berger, author of Contagious: Why Things Catch On
'An astute and perceptive guide to the new rules for making money in a radically disrupted internet economy. This book deserves to be a hit'
David Rowan, editor, WIRED
'Before reading this book, I was behind the curve. Now, I'm behind The Curve - as a supporter of Nicholas Lovell's provocative and important thesis that marketers have to think very differently today about the relationship between pricing and value'
Robert Cialdini, author of Influence
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Review this product
Top international reviews
Covering a multitude of examples from businesses across Gaming, Music, Baking Goods and Swimming Pools, Nicholas shows how the embracing of the Free price point is enabling people throw of the tyranny of the physical and significantly increase their earnings and value of their business.
I would recommend this as a key book for anyone who is involved in a business which sells direct to consumers.
For anyone new to online business, this is a definitive work on how to approach your business strategy. For people more experienced it draws together threads and ideas that you will understand into a single and compelling approach.
Nicholas presents the principles in a way that's very easy to read and uses a number of anecdotes and case studies that make it easy to digest and understand. Thoroughly recommended.