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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers Paperback – 1 Sep 2002


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Product details

  • Paperback: 256 pages
  • Publisher: Harperbusiness; Revised edition (1 September 2002)
  • Language: English
  • ISBN-10: 9780060517120
  • ISBN-13: 978-0060517120
  • ASIN: 0060517123
  • Product Dimensions: 13.6 x 1.6 x 20.2 cm
  • Boxed-product Weight: 191 g
  • Average Customer Review: Be the first to review this item

Product description

About the Author

Geoffrey A. Moore is the author of four bestselling, highly infl uential business books: "Crossing the Chasm, Inside the Tornado, The Gorilla Game," and "Living on the Fault Line," He has made the understanding and effective exploitation of disruptive technologies the core of his lifeas work. He is a managing director with TCG Advisors, a consulting firm specializing in strategy and business transformation services, and a venture partner with Mohr Davidow Ventures.

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