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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers Paperback – 25 July 2006
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About the Author
- Publisher : HarperBusiness; Revised ed. edition (25 July 2006)
- Language : English
- Paperback : 256 pages
- ISBN-10 : 0060517123
- ISBN-13 : 978-0060517120
- Dimensions : 13.3 x 1.6 x 20.3 cm
- Best Sellers Rank: 300,562 in Books (See Top 100 in Books)
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Has tons of insights regarding how to make the leap between being a small company to being a big company with many relevant and dissected examples.
It's a short book that contains tons of relevant information. Must read.