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Geoffrey A. Moore

Crossing The Chasm 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers Paperback – 28 January 2014

by Geoffrey A Moore (Author)

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The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

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Product details

Publisher : Harper Business; 3rd edition (28 January 2014)
Language : English
Paperback : 288 pages
ISBN-10 : 0062292986
ISBN-13 : 978-0062353948
Dimensions : 13.49 x 1.65 x 20.32 cm

Best Sellers Rank: 31,713 in Books (See Top 100 in Books)
- 11 in Product Management
- 105 in Marketing & Consumer Behaviour
- 113 in New Business Enterprises (Books)

Customer Reviews:
775 ratings

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About the Author

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.

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Matt Slutzkin

Great book for anyone starting a tech-based business

Reviewed in Australia on 15 September 2018

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Geoffrey lays out a very logical way of viewing the process of getting your product to "mass adoption". Whilst there is no magic bullet as to HOW to cross the chasm, the book sets up the wording and structure that can be reflected throughout a company to enable everyone to be on the same page as a business progresses. I would highly recommend the book.

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Customer

Definitely crossed it

Reviewed in the United Kingdom on 7 March 2016

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Good book that explains the product innovation cycle in a clear (albeit simplified) framework. It has a rightful place in the business innovation literature as a "must read". Only caveat of course is that it could lull the reader into thinking that this process is easy to manage as this analysis benefits hindsight bias (like almost all business books). One may find that the chasm crossing approach is quite chaotic and difficult to foresee by the entrepreneur as the industry structure is usually still rapidly evolving in the early years.

8 people found this helpful

Amazon Customer

I love marketing books and this one starts well but I ...

Reviewed in the United Kingdom on 18 January 2018

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I love marketing books and this one starts well but I found it laboured its point somewhat. Worth a read, especially for people designing new products but not very engaging.

One person found this helpful

Mr. Mark Jones

Needs to be read by upper management, but won't be.

Reviewed in the United Kingdom on 27 October 2015

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Not actually containing anything innovative for people who already work in this area, is does a good job of pulling together a vision of marketing and development strategy for clueless upper management, who won't read this, just give it to their staff. (which is exactly what the book says don't do).

One person found this helpful

Sky

Great reading

Reviewed in the United Kingdom on 30 June 2018

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I really enjoyed reading this book , i dont work in the hi tech industry but the relevance to marketing spans into other industries. Well worth the reading if you are working in or associated with a sales or marketing environment.

One person found this helpful

Røär

True North

Reviewed in the United Kingdom on 19 February 2019

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Lightbulb moment: The competitive positioning compass.

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