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Geoffrey lays out a very logical way of viewing the process of getting your product to "mass adoption". Whilst there is no magic bullet as to HOW to cross the chasm, the book sets up the wording and structure that can be reflected throughout a company to enable everyone to be on the same page as a business progresses. I would highly recommend the book.
Good book that explains the product innovation cycle in a clear (albeit simplified) framework. It has a rightful place in the business innovation literature as a "must read". Only caveat of course is that it could lull the reader into thinking that this process is easy to manage as this analysis benefits hindsight bias (like almost all business books). One may find that the chasm crossing approach is quite chaotic and difficult to foresee by the entrepreneur as the industry structure is usually still rapidly evolving in the early years.
3.0 out of 5 starsI love marketing books and this one starts well but I ...
Reviewed in the United Kingdom on 18 January 2018
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I love marketing books and this one starts well but I found it laboured its point somewhat. Worth a read, especially for people designing new products but not very engaging.
4.0 out of 5 starsNeeds to be read by upper management, but won't be.
Reviewed in the United Kingdom on 27 October 2015
Verified Purchase
Not actually containing anything innovative for people who already work in this area, is does a good job of pulling together a vision of marketing and development strategy for clueless upper management, who won't read this, just give it to their staff. (which is exactly what the book says don't do).
I really enjoyed reading this book , i dont work in the hi tech industry but the relevance to marketing spans into other industries. Well worth the reading if you are working in or associated with a sales or marketing environment.