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Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration Hardcover – Illustrated, 8 April 2014
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"What is the secret to making more of the good stuff? Every so often Hollywood embraces a book that it senses might provide the answer. . . . Catmull's book is quickly becoming the latest bible for the show business crowd."--The New York Times
"The most practical and deep book ever written by a practitioner on the topic of innovation."--Prof. Gary P. Pisano, Harvard Business School "Business gurus love to tell stories about Pixar, but this is our first chance to hear the real story from someone who lived it and led it. Everyone interested in managing innovation--or just good managing--needs to read this book."--Chip Heath, co-author of Switch and Decisive "A fascinating story about how some very smart people built something that profoundly changed the animation business and, along the way, popular culture . . . [Creativity, Inc.] is a well-told tale, full of detail about an interesting, intricate business. For fans of Pixar films, it's a must-read. For fans of management books, it belongs on the 'value added' shelf."--The Wall Street Journal
"Pixar uses technology only as a means to an end; its films are rooted in human concerns, not computer wizardry. The same can be said of Creativity Inc., Ed Catmull's endearingly thoughtful explanation of how the studio he co-founded generated hits such as the Toy Story trilogy, Up and Wall-E. . . . [Catmull] uses Pixar's triumphs and near-disasters to outline a system for managing people in creative businesses--one in which candid criticism is delivered sensitively, while individuality and autonomy are not strangled by a robotic corporate culture."--Financial Times
"A wonderful new book . . . Unlike most books written by founders, this isn't some myth-heavy legacy project--it's far closer to a blueprint. Catmull takes us inside the Pixar ecosystem and shows how they build and refine excellence, in revelatory detail. . . . If you do creative work, you should read it, now."--Daniel Coyle, author of The Talent Code
"A superb debut intended for managers in all fields of endeavor . . . He takes readers inside candid discussions and retreats at which participants, assuming the early versions of movies are bad, explore ways to improve them. Unusually rich in ideas, insights and experiences, the book celebrates the benefits of an open, nurturing work environment. An immensely readable and rewarding book that will challenge and inspire readers to make their workplaces hotbeds of creativity."--Kirkus Reviews (starred review)
"Punctuated with surprising tales of how the company's films were developed and the company's financial struggles, Catmull shares insights about harnessing talent, creating teams, protecting the creative process, candid communications, organizational structures, alignment, and the importance of storytelling. . . . [Creativity, Inc.] will delight and inspire creative individuals and their managers, as well as anyone who wants to work 'in an environment that fosters creativity and problem solving.'"--Publishers Weekly (starred review)
"For anyone managing anything, and particularly those trying to manage creative teams, Catmull is like a kind, smart godfather guiding us toward managing wisely, without losing our souls, and in a way that works toward greatness. Perhaps it's all Up from there."--The Christian Science Monitor "Many have attempted to formulate and categorize inspiration and creativity. What Ed Catmull shares instead is his astute experience that creativity isn't strictly a well of ideas, but an alchemy of people. In Creativity, Inc. Ed reveals, with commonsense specificity and honesty, examples of how not to get in your own way and how to realize a creative coalescence of art, business, and innovation."--George Lucas "This is the best book ever written on what it takes to build a creative organization. It is the best because Catmull's wisdom, modesty, and self-awareness fill every page. He shows how Pixar's greatness results from connecting the specific little things they do (mostly things that anyone can do in any organization) to the big goal that drives everyone in the company: making films that make them feel proud of one another."--Robert I. Sutton, Stanford professor and author of The No A**hole Rule and co-author of Scaling Up Excellence
About the Author
- Publisher : Random House; Illustrated edition (8 April 2014)
- Language : English
- Hardcover : 368 pages
- ISBN-10 : 0812993012
- ISBN-13 : 978-0812993011
- Dimensions : 16.26 x 2.54 x 24.13 cm
- Best Sellers Rank: 41,182 in Books (See Top 100 in Books)
- Customer Reviews:
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The first is a history of Pixar, which has become a cultural icon. He offers leadership advice based on case studies from Pixar and later in the Pixar and Disney Animation merger / take over. The third storyline is that of Steve Jobs. Steve purchased Pixar and worked with Ed for 25 years before his death. The three story lines are intertwined, which should keep the reader's attention.
The book isn’t all “mother and apple pie”, Ed points out where corporations go wrong and even admits his and Pixar’s own failings. But for any business you need to be looking for the good and the bad, if you are to have continued success.
Nicely peppered with anecdotes to flesh out the Pixar development story, perhaps the most striking observation of which is his thinking on creativity itself: “If you give a mediocre idea to a brilliant team, they will either fix it or throw it away and come up with something better.”
I like his view that nothing and nobody should be sacrosanct and believe that many could learn from the Steve Jobs story about being on time for meetings.
An interesting, educational and entertaining read.
Toy Story became a huge success and then the next era begins!!!
It's always an interesting read to appreciate the challenges and highlights entrepreneurs face in establishing new companies. What is insightful in this book is to explore what happens after success in terms of motivation, pressures to deliver again and renewed creativity challenges. How teams react to stepping up into the fray again. Are you a one trick pony?
Very interesting read and a unique perspective from a unique company.