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Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by [Ed Catmull]
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Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration Kindle Edition

4.7 out of 5 stars 1,573 ratings

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Length: 358 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Many have attempted to formulate and categorize inspiration and creativity. What Ed Catmull shares instead is his astute experience that creativity isn’t strictly a well of ideas, but an alchemy of people. In Creativity, Inc. Ed reveals, with commonsense specificity and honesty, examples of how not to get in your own way and realize a creative coalescence of art, business and innovation., George Lucas

This is best book ever written on what it takes to build a creative organization. It is the best because Catmull’s wisdom, modesty, and self-awareness fill every page. He shows how Pixar’s greatness results from connecting the specific little things they do (mostly things that anyone can do in any organization) to the big goal that drives everyone in the company: Making films that make them feel proud of one another., Robert I. Sutton, Professor of Management Science at Stanford University, author of The No A**hole Rule and co-author of Scaling Up Excellence

Just might be the best business book ever written, Forbes Magazine

Pixar uses technology only as a means to an end; its films are rooted in human concerns, not computer wizardry. The same can be said of Creativity Inc., Ed Catmull’s endearingly thoughtful explanation of how the studio he co-founded generated hits such as the Toy Story trilogy, Up and Wall-E. . . . [Catmull] uses Pixar’s triumphs and near-disasters to outline a system for managing people in creative businesses―one in which candid criticism is delivered sensitively, while individuality and autonomy are not strangled by a robotic corporate culture, Financial Times

Achieving enormous success while holding fast to the highest artistic standards is a nice trick―and Pixar, with its creative leadership and persistent commitment to innovation, has pulled it off. This book should be required reading for any manager, Charles Duhigg - Author of THE POWER OF HABIT --This text refers to the hardcover edition.

About the Author

Ed Catmull is co-founder of Pixar Animation Studios and president of both Pixar and Walt Disney Animation Studios. He has been honored with five Academy Awards, including the Gordon E. Sawyer Award for lifetime achievement in the field of computer graphics. He earned a B.S. degrees in computer science and physics and a Ph.D. in computer science from the University of Utah. He lives in San Francisco.

www.CreativityIncBook.com
@DisneyPixar --This text refers to the hardcover edition.

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4.7 out of 5 stars
4.7 out of 5
1,573 customer ratings
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Top international reviews

Callum MORRISON
5.0 out of 5 stars and the content becomes useful and ultimately seminal and inspirational
Reviewed in the United Kingdom on 14 June 2017
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4 people found this helpful
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Jules
4.0 out of 5 stars ... applied to a hugely successful and creative hothouse and enjoyed this book immensely
Reviewed in the United Kingdom on 7 November 2017
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The Reading Desk
4.0 out of 5 stars An exciting insight to a great company
Reviewed in the United Kingdom on 29 March 2018
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ABS
5.0 out of 5 stars Heartwarming book with hardheaded business success pointers splattered throughout
Reviewed in the United Kingdom on 28 December 2015
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Errol Thomas Jnr
5.0 out of 5 stars BRILLANT.
Reviewed in the United Kingdom on 20 March 2017
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6 people found this helpful
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Divakar Kaza
5.0 out of 5 stars Primer on managing creativity
Reviewed in India on 17 February 2016
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47 people found this helpful
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Lee
5.0 out of 5 stars Interesting if not perfect
Reviewed in the United Kingdom on 13 September 2018
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Von Clausewicz
4.0 out of 5 stars Anyone who wants to understand what Jobs was like should read it
Reviewed in the United Kingdom on 18 July 2017
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rony seamons
5.0 out of 5 stars A brilliant account of a brilliant organisation
Reviewed in the United Kingdom on 5 July 2019
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Luke software developer
5.0 out of 5 stars The best business book ever
Reviewed in the United Kingdom on 16 April 2020
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David Beach
5.0 out of 5 stars Why not an animated version?
Reviewed in the United Kingdom on 28 January 2017
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Josh
4.0 out of 5 stars Fantastic insight into the world of the greatest animation studio
Reviewed in the United Kingdom on 22 February 2020
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R. Raio
5.0 out of 5 stars Inspiring!
Reviewed in the United Kingdom on 17 December 2015
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E. rubecula
5.0 out of 5 stars Inspired
Reviewed in the United Kingdom on 2 June 2019
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D Williams
4.0 out of 5 stars I recommend this highly for anyone who works in a technology ...
Reviewed in the United Kingdom on 22 February 2017
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