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Creative Strategy and the Business of Design Paperback – 14 Jun 2016

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Product details

  • Paperback: 208 pages
  • Publisher: HOW Books (14 June 2016)
  • Language: English
  • ISBN-10: 9781440341557
  • ISBN-13: 978-1440341557
  • ASIN: 1440341559
  • Product Dimensions: 15.2 x 1.5 x 22.9 cm
  • Boxed-product Weight: 458 g
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: 28,226 in Books (See Top 100 in Books)

Product description

Review

"This book is what separates good designers, from great designers. It bridges the often neglected gap between business, design and strategy. A must have resource." --Jacob Cass, Brand Identity Consultant and Founder of Just Creative

"If Davis' book isn't the best book written for strategists, it is waaaaaay up there. Last time I liked a strategist's book this much was Steel's Truth, Lies, and Advertising." --Luke Sullivan, Author of Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

“Creatives are often pigeonholed by our industry as just “artists”. But not if we all read this book. Finally there’s an in-depth guide to help designers, copywriters and others infuse strategic business-thinking into every piece of creative work” --Pete Barry, Creative Director and Author of The Advertising Concept Book

"Every designer/creative should have Creative Strategy and The Business of Design as a cornerstone in their reference library. This is a great book because it's concise without lacking, thorough and to the point, and an easy read that I'll be referencing again and again." --Glenford Laughton

“Douglas wears a lot of hats–all stylish and functional. There’s a huge disconnect happening right now in the industry and Douglas’s book is a means to bridging that gap.” (Aaron Pierson The Huffington Post)

About the Author

Douglas Davis enjoys being one of the variety of voices needed both in front of and behind the concept, strategy, or execution. He is the principal of The Davis Group LLC and an associate professor within the Communication Design department at New York City College of Technology in Brooklyn. In addition to client work, Douglas contributes to HOW University and the advisory board for New York City's High School for Innovation in Advertising and Media (IAM). Douglas holds a BA in graphic design from Hampton University, an MS in communications design from Pratt Institute, and an MS in integrated marketing from New York University.

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14 January 2019
Format: Paperback

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Amazon.com: 5.0 out of 5 stars 70 reviews
Chris Do
5.0 out of 5 starsThis is an excellent book that will have a dramatic impact on how ...
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5.0 out of 5 starsRequired read in my course for creative comms professionals
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5.0 out of 5 starsThe book will make you feel like a creative in a math class
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Beth Barr
5.0 out of 5 starsMust have for every graphic designer
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